Measured Updated dailyMarkdown copy
Value first, product pitch saved for last
A viral faith and spirituality format on TikTok and Instagram
Promote a book or product by leading with a useful prayer, quote, story or visual, and holding the pitch until the end or the caption.
5
accounts it worked for
4x
median, times their usual
#29
of 39 in faith and spirituality
Editing trick
Slideshow, Talking head, Green screen
Why it works
Direct pitches flopped (a 19-like book post) while the same book promoted through a shareable first slide did well. Viewers get value before they meet the sell.
Hook formula[Relatable prayer, result or visual], then 'it's in my new ___'
How to make it
- 1Open with the most shareable piece, such as a prayer, a best paragraph, a stat or a satisfying visual
- 2Deliver the principle in full
- 3Bring in the cover or product only on the last slide, near the end, or in the caption
Examples
Best first, one per account. Each links to the original post.
- @kacinicole
116K followers, Instagram
“Lord if my circumstances can’t change right now, change my perspective to see the beauty in this chapter of my story, and how You are...”
14x their usual likes, slideshow, bible study
- @phyliciamasonheimer
181K followers, Instagram
“My parents homeschooled 6 kids. All 6 stayed in the faith. Here's what they did differently.”
4.2x their usual views, talking head, bible study
- @johnmarkcomer
285K followers, Instagram
“It's like Jesus' life was teaching us that the busier we are, the more we need time in the quiet.”
3.5x their usual likes, slideshow, bible study
- @ryan_miller
1.8M followers, Instagram
“Just a reminder that God will often remove people and things from your life”
2.9x their usual views, green screen, bible study
- @thedeepwellwitherindavis
10K followers, Instagram
“FOUR PROMISES TO CLING TO WHEN SUFFERING SETTLES IN”
5.5x their usual likes, slideshow, bible study
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Get the MCPMore faith and spirituality formats
- Challenge a phrase your niche repeats
16 accounts, median 7x their usual
- Flaw reframed as the sign's superpower
12 accounts, median 12x their usual
- Tease one numbered item to force completion
7 accounts, median 33x their usual
- Open with a secular fact, then bridge to faith
10 accounts, median 10x their usual
- Short hook on screen, full guide in caption
7 accounts, median 13x their usual
- Name the affected signs before the transit
7 accounts, median 13x their usual
- Dense text stack on a 7-second loop
7 accounts, median 11x their usual
- Open on the climax, backstory later
5 accounts, median 23x their usual
- Pray over the viewer from second one
6 accounts, median 13x their usual
- Spiritual claim backed by named brain science
7 accounts, median 7x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.