Measured Updated dailyMarkdown copy

Tease one numbered item to force completion

A viral faith and spirituality format on TikTok and Instagram

Promise a numbered list and tease, hide or skip one item (a slide-1 callout, 'number X will shock you', or a missing #5).

7

accounts it worked for

33x

median, times their usual

#3

of 39 in faith and spirituality

Editing trick

Green screen, Talking head, Voiceover

Why it works

Viewers keep swiping or watching, or comment about the gap, to complete the count. The teased item gives a reason to finish the list.

Hook formula[Number] signs/things [topic]... (No. [X] can be a bit [adjective])

How to make it

  1. 1State the number in the hook
  2. 2Flag one specific item as freaky, shocking or saved for later
  3. 3Give the list across slides or beats, with the teased item last or missing

Examples

Best first, one per account. Each links to the original post.

  • @shjeyeoihei

    55K followers, TikTok

    “How to Avoid Being a Lukewarm Christian”

    92x their usual views, talking head, spirituality

  • @the_gilded_willow

    55K followers, TikTok

    “5 signs your third eye is opening...”

    54x their usual views, slideshow, spirituality

  • @ethoschannel

    6K followers, TikTok

    “4 things you have to quit in order to hear God...”

    64x their usual views, slideshow, spirituality

  • @kelvin.moses51

    74K followers, Instagram

    “6 THINGS A HUSBAND WHO TRULY BELIEVES IN GOD SHOULD NEVER DO TO HIS WIFE”

    33x their usual views, green screen, christian

  • @risepulse6

    9K followers, TikTok

    “9 spiritual lessons that you should now ✨”

    26x their usual views, slideshow, spirituality

  • @dailyfaithministry

    1.4M followers, TikTok

    “THE BIBLE SAYS YOU SHOULD NOT HELP EVERYONE 7 PEOPLE TO BE CAREFUL WITH”

    9.6x their usual views, voiceover, christian

  • @audreaturgeman

    129K followers, Instagram

    “My life changed when I realized that you”

    6.9x their usual likes, talking head, spirituality

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More faith and spirituality formats

What’s working in faith and spirituality this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.