Measured Updated dailyMarkdown copy

Negate the viewer's goal in line one

A viral faith and spirituality format on TikTok and Instagram

Open by telling the viewer that what they want or are doing is wrong, then give a replacement.

5

accounts it worked for

6x

median, times their usual

#22

of 39 in faith and spirituality

Angle

Talking head

Why it works

The direct veto of a cherished goal stings and keeps viewers watching for the fix. Each post follows it with a flip such as 'this or something better' or 'they're obsessed with you'.

Hook formulaYou're not [chasing X]. Let go of [X]. Instead, [replacement].

How to make it

  1. 1Name the goal the viewer is chasing
  2. 2Reject it in the first sentence
  3. 3Hand over the replacement mindset or phrase

Examples

Best first, one per account. Each links to the original post.

  • @tulkulobsang

    240K followers, Instagram

    “Happy life”

    9.3x their usual views, talking head, other faiths

  • @yvonnetchrakian_manifest

    107K followers, Instagram

    “Manifesting Winning The Lottery”

    6.4x their usual views, talking head, spirituality

  • @almaqasid

    38K followers, Instagram

    “THE WAY TO ALLAH IS EASY”

    5.9x their usual views, talking head, other faiths

  • @manifest.girlyy

    56K followers, TikTok

    “FLIP THE SCRIPT to manifest your SP 💯”

    2.8x their usual views, talking head, spirituality

  • @alextripod

    390K followers, Instagram

    “Not every desire is good for you”

    3.4x their usual likes, talking head, spirituality

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More faith and spirituality formats

What’s working in faith and spirituality this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.