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WHOOP ads: what's working in its Facebook and Instagram ads, November 2026

WHOOP (health and wellness, physical product) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 84 days: “Alright! Gym bag is packed and we're ready to go!” The ad types it repeats: talking head, static, lifestyle.

4

live ads

84 days

longest running

Health and wellness

niche

WHOOP’s live ads, longest running first

  • 84 days

    running

    “Alright! Gym bag is packed and we're ready to go!”

    Talking headClone skit: gym rat vs recovery data

    See patterns in your sleep, strain, and recovery with WHOOP

    See it in the Meta Ad Library

  • 67 days

    running, 3 versions

    “Change outfits, keep insights”

    StaticFitness tracker styled as fine jewelry

    From workouts to weekends, WHOOP helps you understand how your body responds so you can keep improving.

    See it in the Meta Ad Library

  • 67 days

    running, 3 versions

    “THE WEARABLE THAT WEARS WELL”

    StaticTech tracker styled as fine jewelry

    What you make time for shapes how you feel. WHOOP helps you understand the connection.

    See it in the Meta Ad Library

  • 48 days

    running

    “THE WEARABLE THAT WEARS WELL”

    LifestyleMatch-cut wrist rotation band showcase

    Your days are made up of the things that matter to you. WHOOP helps you understand what they're doing for your health.

    See it in the Meta Ad Library

Other health and wellness brands with ads that are working

Every niche’s ads

See the creatives in the full library.

The Volume library shows WHOOP's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.

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How this is measured

  • Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
  • "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
  • A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

Your ad here and want it removed? Email [email protected].

Questions

What ads is WHOOP running on Facebook and Instagram?
4 ads qualify this week: “Alright! Gym bag is packed and we're ready to go!” (talking head, 84 days); “Change outfits, keep insights” (static, 67 days); “THE WEARABLE THAT WEARS WELL” (static, 67 days); “THE WEARABLE THAT WEARS WELL” (lifestyle, 48 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/whoop.
What is WHOOP's longest-running ad?
“Alright! Gym bag is packed and we're ready to go!”, a talking head (clone skit: gym rat vs recovery data) that has run 84 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1536963730863977
What hooks does WHOOP use in its ads?
Its live ads open with “Alright! Gym bag is packed and we're ready to go!”, “Change outfits, keep insights”, “THE WEARABLE THAT WEARS WELL”, “THE WEARABLE THAT WEARS WELL”.
Which other health and wellness brands have ads that are working?
Inito (4 live ads, longest 658 days), CPAP.com (3 live ads, longest 467 days), FC2 Female Condom® (internal condom) (5 live ads, longest 395 days), Bend: Stretching & Flexibility (4 live ads, longest 385 days), Sidekick (5 live ads, longest 342 days). Every niche: https://tryvolume.app/working/ads.
How do I see WHOOP's ads myself?
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "WHOOP").