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Tuft & Paw ads: what's working in its Facebook and Instagram ads, November 2026

Tuft & Paw (family and pets, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 129 days: “Okay, we need to talk about this because it actually makes living with a cat so much easier.” The ad types it repeats: product demo, talking head.

5

live ads

129 days

longest running

Family and pets

niche

Tuft & Paw’s live ads, longest running first

  • 129 days

    running, 2 versions

    “Okay, we need to talk about this because it actually makes living with a cat so much easier.”

    Product demoPoint-by-point litter pain point elimination demo

    The litter that fixes everything annoying about litter: ✔ Stays in the box, not on your floors. ✔ 99% dust-free for cleaner air. ✔ Flushable for stink-free disposal. ✔ Clumps like a dream. Your cat'

    See it in the Meta Ad Library

  • 129 days

    running

    “This is how litter should be”

    Product demoSink-and-toilet flushability torture test

    We all love our cats 🐈 but NOBODY likes dealing with cat litter. Really Great Cat Litter fixes the worst part about cat litter: ✅ NO TRACKING: Large, lightweight pellets prevents litter getting stuc

    See it in the Meta Ad Library

  • 118 days

    running

    “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!”

    Product demoSide-by-side litter failure vs flushable demo

    Your floors are begging you to try this litter. Really Great Cat Litter stays where it belongs (in the litter box). No more finding litter in your bed, between your toes, or basically anywhere it sho

    See it in the Meta Ad Library

  • 114 days

    running

    “If you're tired of finding cat litter all over your floors, this is the fix.”

    Talking headGrandma green-laser litter tracking test

    Cat parents everywhere are making the switch to Really Great Cat Litter. Why? ✔ Ultra low-tracking. ✔ 99% dust-free. ✔ Biodegradable. ✔ Clumping. Order yours to enjoy a cleaner home with cats.

    See it in the Meta Ad Library

  • 108 days

    running

    “A kitty litter that doesn't track? Watch this.”

    Product demoRapid-fire tactile feature checklist with sink test

    We all love our cats 🐈 but NOBODY likes dealing with cat litter. Really Great Cat Litter fixes the worst part about cat litter: ✅ Charcoal-infused tofu pellets eliminate smells at the source. ✅ Pro

    See it in the Meta Ad Library

Other family and pets brands with ads that are working

Every niche’s ads

See the creatives in the full library.

The Volume library shows Tuft & Paw's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.

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How this is measured

  • Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
  • "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
  • A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

Your ad here and want it removed? Email [email protected].

Questions

What ads is Tuft & Paw running on Facebook and Instagram?
5 ads qualify this week: “Okay, we need to talk about this because it actually makes living with a cat so much easier.” (product demo, 129 days); “This is how litter should be” (product demo, 129 days); “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!” (product demo, 118 days); “If you're tired of finding cat litter all over your floors, this is the fix.” (talking head, 114 days); “A kitty litter that doesn't track? Watch this.” (product demo, 108 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/tuft-and-paw.
What is Tuft & Paw's longest-running ad?
“Okay, we need to talk about this because it actually makes living with a cat so much easier.”, a product demo (point-by-point litter pain point elimination demo) that has run 129 days in 2 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1046773624484459
What hooks does Tuft & Paw use in its ads?
Its live ads open with “Okay, we need to talk about this because it actually makes living with a cat so much easier.”, “This is how litter should be”, “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!”, “If you're tired of finding cat litter all over your floors, this is the fix.”.
Which other family and pets brands have ads that are working?
West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads.
How do I see Tuft & Paw's ads myself?
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Tuft & Paw").