# Tuft & Paw ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/tuft-and-paw Tuft & Paw (family and pets, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 129 days: “Okay, we need to talk about this because it actually makes living with a cat so much easier.” The ad types it repeats: product demo, talking head. ## Tuft & Paw's live ads, longest running first ### 1. “Okay, we need to talk about this because it actually makes living with a cat so much easier.” - Type: Product demo. Format: Point-by-point litter pain point elimination demo - Running: 129 days, 2 versions. Reach: #7 by reach of Tuft & Paw's 15 active ads - Ad text: The litter that fixes everything annoying about litter: ✔ Stays in the box, not on your floors. ✔ 99% dust-free for cleaner air. ✔ Flushable for stink-free disposal. ✔ Clumps like a dream. Your cat' - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1046773624484459) ### 2. “This is how litter should be” - Type: Product demo. Format: Sink-and-toilet flushability torture test - Running: 129 days. Reach: #1 by reach of Tuft & Paw's 15 active ads - Ad text: We all love our cats 🐈 but NOBODY likes dealing with cat litter. Really Great Cat Litter fixes the worst part about cat litter: ✅ NO TRACKING: Large, lightweight pellets prevents litter getting stuc - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1491436635607783) ### 3. “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!” - Type: Product demo. Format: Side-by-side litter failure vs flushable demo - Running: 118 days. Reach: #3 by reach of Tuft & Paw's 15 active ads - Ad text: Your floors are begging you to try this litter. Really Great Cat Litter stays where it belongs (in the litter box). No more finding litter in your bed, between your toes, or basically anywhere it sho - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1608183434644168) ### 4. “If you're tired of finding cat litter all over your floors, this is the fix.” - Type: Talking head. Format: Grandma green-laser litter tracking test - Running: 114 days. Reach: #5 by reach of Tuft & Paw's 15 active ads - Ad text: Cat parents everywhere are making the switch to Really Great Cat Litter. Why? ✔ Ultra low-tracking. ✔ 99% dust-free. ✔ Biodegradable. ✔ Clumping. Order yours to enjoy a cleaner home with cats. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1023383057100779) ### 5. “A kitty litter that doesn't track? Watch this.” - Type: Product demo. Format: Rapid-fire tactile feature checklist with sink test - Running: 108 days. Reach: #2 by reach of Tuft & Paw's 15 active ads - Ad text: We all love our cats 🐈 but NOBODY likes dealing with cat litter. Really Great Cat Litter fixes the worst part about cat litter: ✅ Charcoal-infused tofu pellets eliminate smells at the source. ✅ Pro - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1708162667094428) ## Other family and pets brands - [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days - [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days - [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days - [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days - [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days - [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days - [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days - [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days ## See the creatives The Volume library shows Tuft & Paw's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Tuft & Paw")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Tuft & Paw running on Facebook and Instagram?** 5 ads qualify this week: “Okay, we need to talk about this because it actually makes living with a cat so much easier.” (product demo, 129 days); “This is how litter should be” (product demo, 129 days); “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!” (product demo, 118 days); “If you're tired of finding cat litter all over your floors, this is the fix.” (talking head, 114 days); “A kitty litter that doesn't track? Watch this.” (product demo, 108 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/tuft-and-paw. **What is Tuft & Paw's longest-running ad?** “Okay, we need to talk about this because it actually makes living with a cat so much easier.”, a product demo (point-by-point litter pain point elimination demo) that has run 129 days in 2 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1046773624484459 **What hooks does Tuft & Paw use in its ads?** Its live ads open with “Okay, we need to talk about this because it actually makes living with a cat so much easier.”, “This is how litter should be”, “Tell me why I didn't realize how much my cat litter was affecting my home until I switched?!”, “If you're tired of finding cat litter all over your floors, this is the fix.”. **Which other family and pets brands have ads that are working?** West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads. **How do I see Tuft & Paw's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Tuft & Paw"). Your ad here and want it removed? Email support@tryvolume.app.