What ads is Smooche running on Facebook and Instagram?

5 ads qualify this week: “amazon Prime day SALE EXTRA” (static, 135 days); “We f*cked up.” (static, 124 days); “IT'S OFFICIAL: WE'RE ENDING IT” (static, 77 days); “Apparently all the Gen X women are going crazy for that foundation” (product demo, 55 days); “amazon Prime day SALE EXTRA” (static, 18 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/smooche.

What is Smooche's longest-running ad?

“amazon Prime day SALE EXTRA”, a static (amazon prime day traffic hijack to dtc) that has run 135 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=2068494240743500

What hooks does Smooche use in its ads?

Its live ads open with “amazon Prime day SALE EXTRA”, “We f*cked up.”, “IT'S OFFICIAL: WE'RE ENDING IT”, “Apparently all the Gen X women are going crazy for that foundation”.

Which other beauty brands have ads that are working?

Dnd Gel (4 live ads, longest 1,123 days), lovejossyy (4 live ads, longest 514 days), UrbanSkinRx (3 live ads, longest 489 days), BASK LA (4 live ads, longest 460 days), Bee-och Organics (5 live ads, longest 389 days). Every niche: https://tryvolume.app/working/ads.

How do I see Smooche's ads myself?

Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Smooche").

Measured November 8, 2026Updated dailyMarkdown copy

Smooche ads: what's working in its Facebook and Instagram ads, November 2026

Smooche (beauty, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 135 days: “amazon Prime day SALE EXTRA”. The ad types it repeats: static, product demo.

live ads

135 days

longest running

Beauty

niche

Smooche’s live ads, longest running first

135 days
running
“amazon Prime day SALE EXTRA”
StaticAmazon Prime Day traffic hijack to DTC
Up to 60% off. Tonight only. This is the lowest price we put on this foundation all year, and it ends at midnight. Every other spring you've paid full price for a shade that turned out wrong. Not thi
See it in the Meta Ad Library
124 days
running
“We f*cked up.”
StaticFake warehouse overstock apology letter
You've spent more on wrong-shade foundations than this sale would ever cost you. Three bottles too dark. Two too pink. One you returned and one you just gave up on. Our color-changing formula reads yo
See it in the Meta Ad Library
77 days
running
“IT'S OFFICIAL: WE'RE ENDING IT”
StaticFake discontinuation breakup letter scarcity offer
You've been thinking about it. Now everyone else is buying it. Our viral color-matching foundation is down to the last few hundred bottles and your shade won't last the day. We can't make them fast en
See it in the Meta Ad Library
55 days
running, 6 versions
“Apparently all the Gen X women are going crazy for that foundation”
Product demoMillennial tests viral Gen X foundation
After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches. ✨ Matches
See it in the Meta Ad Library
18 days
running
“amazon Prime day SALE EXTRA”
StaticPrime Day halo redirect to DTC site
Up to 60% off, and last Prime Day this exact deal sold out in 48 hours. This time there's less stock at the same price. 2 million bottles sold, zero shade complaints, because it matches ANY skin tone
See it in the Meta Ad Library

Other beauty brands with ads that are working

Every niche’s ads

See the creatives in the full library.

The Volume library shows Smooche's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.

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How this is measured

Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
"Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

Your ad here and want it removed? Email [email protected].

Questions

What ads is Smooche running on Facebook and Instagram?: 5 ads qualify this week: “amazon Prime day SALE EXTRA” (static, 135 days); “We f*cked up.” (static, 124 days); “IT'S OFFICIAL: WE'RE ENDING IT” (static, 77 days); “Apparently all the Gen X women are going crazy for that foundation” (product demo, 55 days); “amazon Prime day SALE EXTRA” (static, 18 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/smooche.
What is Smooche's longest-running ad?: “amazon Prime day SALE EXTRA”, a static (amazon prime day traffic hijack to dtc) that has run 135 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=2068494240743500
What hooks does Smooche use in its ads?: Its live ads open with “amazon Prime day SALE EXTRA”, “We f*cked up.”, “IT'S OFFICIAL: WE'RE ENDING IT”, “Apparently all the Gen X women are going crazy for that foundation”.
Which other beauty brands have ads that are working?: Dnd Gel (4 live ads, longest 1,123 days), lovejossyy (4 live ads, longest 514 days), UrbanSkinRx (3 live ads, longest 489 days), BASK LA (4 live ads, longest 460 days), Bee-och Organics (5 live ads, longest 389 days). Every niche: https://tryvolume.app/working/ads.
How do I see Smooche's ads myself?: Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Smooche").