# Smooche ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/smooche Smooche (beauty, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 135 days: “amazon Prime day SALE EXTRA”. The ad types it repeats: static, product demo. ## Smooche's live ads, longest running first ### 1. “amazon Prime day SALE EXTRA” - Type: Static. Format: Amazon Prime Day traffic hijack to DTC - Running: 135 days. Reach: #1 by reach of Smooche's 6 active ads - Ad text: Up to 60% off. Tonight only. This is the lowest price we put on this foundation all year, and it ends at midnight. Every other spring you've paid full price for a shade that turned out wrong. Not thi - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2068494240743500) ### 2. “We f*cked up.” - Type: Static. Format: Fake warehouse overstock apology letter - Running: 124 days. Reach: #2 by reach of Smooche's 6 active ads - Ad text: You've spent more on wrong-shade foundations than this sale would ever cost you. Three bottles too dark. Two too pink. One you returned and one you just gave up on. Our color-changing formula reads yo - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1974572333261252) ### 3. “IT'S OFFICIAL: WE'RE ENDING IT” - Type: Static. Format: Fake discontinuation breakup letter scarcity offer - Running: 77 days. Reach: #4 by reach of Smooche's 6 active ads - Ad text: You've been thinking about it. Now everyone else is buying it. Our viral color-matching foundation is down to the last few hundred bottles and your shade won't last the day. We can't make them fast en - [Meta Ad Library](https://www.facebook.com/ads/library/?id=3039677756368104) ### 4. “Apparently all the Gen X women are going crazy for that foundation” - Type: Product demo. Format: Millennial tests viral Gen X foundation - Running: 55 days, 6 versions. Reach: #3 by reach of Smooche's 6 active ads - Ad text: After decades of settling for "close enough" shades, there's finally a better way. This innovative foundation actually adapts to YOUR unique skin tone -no more guessing, no more mismatches. ✨ Matches - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2291737244919475) ### 5. “amazon Prime day SALE EXTRA” - Type: Static. Format: Prime Day halo redirect to DTC site - Running: 18 days. Reach: #24 by reach of Smooche's 6 active ads - Ad text: Up to 60% off, and last Prime Day this exact deal sold out in 48 hours. This time there's less stock at the same price. 2 million bottles sold, zero shade complaints, because it matches ANY skin tone - [Meta Ad Library](https://www.facebook.com/ads/library/?id=968719452361514) ## Other beauty brands - [Dnd Gel](https://tryvolume.app/working/ads/dnd-gel.md): 4 live ads, longest 1,123 days - [lovejossyy](https://tryvolume.app/working/ads/lovejossyy.md): 4 live ads, longest 514 days - [UrbanSkinRx](https://tryvolume.app/working/ads/urbanskinrx.md): 3 live ads, longest 489 days - [BASK LA](https://tryvolume.app/working/ads/bask-la.md): 4 live ads, longest 460 days - [Bee-och Organics](https://tryvolume.app/working/ads/bee-och-organics.md): 5 live ads, longest 389 days - [Bumzzy Co](https://tryvolume.app/working/ads/bumzzy-co.md): 4 live ads, longest 382 days - [FORTE Series](https://tryvolume.app/working/ads/forte-series.md): 4 live ads, longest 380 days - [Wildfern](https://tryvolume.app/working/ads/wildfern.md): 5 live ads, longest 377 days ## See the creatives The Volume library shows Smooche's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Smooche")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Smooche running on Facebook and Instagram?** 5 ads qualify this week: “amazon Prime day SALE EXTRA” (static, 135 days); “We f*cked up.” (static, 124 days); “IT'S OFFICIAL: WE'RE ENDING IT” (static, 77 days); “Apparently all the Gen X women are going crazy for that foundation” (product demo, 55 days); “amazon Prime day SALE EXTRA” (static, 18 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/smooche. **What is Smooche's longest-running ad?** “amazon Prime day SALE EXTRA”, a static (amazon prime day traffic hijack to dtc) that has run 135 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=2068494240743500 **What hooks does Smooche use in its ads?** Its live ads open with “amazon Prime day SALE EXTRA”, “We f*cked up.”, “IT'S OFFICIAL: WE'RE ENDING IT”, “Apparently all the Gen X women are going crazy for that foundation”. **Which other beauty brands have ads that are working?** Dnd Gel (4 live ads, longest 1,123 days), lovejossyy (4 live ads, longest 514 days), UrbanSkinRx (3 live ads, longest 489 days), BASK LA (4 live ads, longest 460 days), Bee-och Organics (5 live ads, longest 389 days). Every niche: https://tryvolume.app/working/ads. **How do I see Smooche's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Smooche"). Your ad here and want it removed? Email support@tryvolume.app.