MyFitnessPal ads: what's working in its Facebook and Instagram ads, November 2026

MyFitnessPal’s live ads, longest running first

• 73 days

  running

  “The that completely changed my body”

  Talking headEyeballing in Notes app vs tracking UI

  Tracking your food has never been this easy.

  See it in the Meta Ad Library

• 54 days

  running, 2 versions

  “This is 150 calories.”

  Talking head150-calorie plate volume comparison

  Tracking your food has never been this easy.

  See it in the Meta Ad Library

• 32 days

  running

  “3 things that keep me progressing without burning out..”

  ListicleTrojan horse fitness routine listicle

  See it in the Meta Ad Library

• 32 days

  running

  “"I don't have time to make healthy breakfast" is no longer an excuse.”

  Talking headMeal prep recipe hiding app demo

  Breakfast, solved for the week 🙌🏽 4 jars, under 10 minutes, high protein all week long. As a @myfitnesspal partner, I use the app to make sure every jar hits my macros without the guesswork. #ad

  See it in the Meta Ad Library

Other food and nutrition brands with ads that are working

• The Heavy Cup4 live ads, longest 957 days
• Mason Genie4 live ads, longest 706 days
• Purity Coffee3 live ads, longest 706 days
• Unjury- Medical Quality Protein3 live ads, longest 696 days
• Made by Nacho4 live ads, longest 426 days
• Food Storage Tips5 live ads, longest 384 days
• ModifyHealth5 live ads, longest 341 days
• Wellness Tips5 live ads, longest 315 days

How this is measured

• Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
• "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
• A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

Your ad here and want it removed? Email [email protected].

Questions

What ads is MyFitnessPal running on Facebook and Instagram?

4 ads qualify this week: “The that completely changed my body” (talking head, 73 days); “This is 150 calories.” (talking head, 54 days); “3 things that keep me progressing without burning out..” (listicle, 32 days); “"I don't have time to make healthy breakfast" is no longer an excuse.” (talking head, 32 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/myfitnesspal.

What is MyFitnessPal's longest-running ad?

“The that completely changed my body”, a talking head (eyeballing in notes app vs tracking ui) that has run 73 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1549827920488430

What hooks does MyFitnessPal use in its ads?

Its live ads open with “The that completely changed my body”, “This is 150 calories.”, “3 things that keep me progressing without burning out..”, “"I don't have time to make healthy breakfast" is no longer an excuse.”.

Which other food and nutrition brands have ads that are working?

The Heavy Cup (4 live ads, longest 957 days), Mason Genie (4 live ads, longest 706 days), Purity Coffee (3 live ads, longest 706 days), Unjury- Medical Quality Protein (3 live ads, longest 696 days), Made by Nacho (4 live ads, longest 426 days). Every niche: https://tryvolume.app/working/ads.

How do I see MyFitnessPal's ads myself?

Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "MyFitnessPal").