# MyFitnessPal ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/myfitnesspal

MyFitnessPal (food and nutrition, app) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 73 days: “The that completely changed my body”. The ad types it repeats: talking head, listicle.

## MyFitnessPal's live ads, longest running first

### 1. “The that completely changed my body”

- Type: Talking head. Format: Eyeballing in Notes app vs tracking UI
- Running: 73 days. Reach: #6 by reach of MyFitnessPal's 5 active ads
- Ad text: Tracking your food has never been this easy.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1549827920488430)

### 2. “This is 150 calories.”

- Type: Talking head. Format: 150-calorie plate volume comparison
- Running: 54 days, 2 versions. Reach: #1 by reach of MyFitnessPal's 5 active ads
- Ad text: Tracking your food has never been this easy.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=38880155871598241)

### 3. “3 things that keep me progressing without burning out..”

- Type: Listicle. Format: Trojan horse fitness routine listicle
- Running: 32 days. Reach: #10 by reach of MyFitnessPal's 5 active ads
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1407482727511232)

### 4. “"I don't have time to make healthy breakfast" is no longer an excuse.”

- Type: Talking head. Format: Meal prep recipe hiding app demo
- Running: 32 days. Reach: #4 by reach of MyFitnessPal's 5 active ads
- Ad text: Breakfast, solved for the week 🙌🏽 4 jars, under 10 minutes, high protein all week long. As a @myfitnesspal partner, I use the app to make sure every jar hits my macros without the guesswork. #ad
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1570189720954061)

## Other food and nutrition brands

- [The Heavy Cup](https://tryvolume.app/working/ads/the-heavy-cup.md): 4 live ads, longest 957 days
- [Mason Genie](https://tryvolume.app/working/ads/mason-genie.md): 4 live ads, longest 706 days
- [Purity Coffee](https://tryvolume.app/working/ads/purity-coffee.md): 3 live ads, longest 706 days
- [Unjury- Medical Quality Protein](https://tryvolume.app/working/ads/unjury-medical-quality-protein.md): 3 live ads, longest 696 days
- [Made by Nacho](https://tryvolume.app/working/ads/made-by-nacho.md): 4 live ads, longest 426 days
- [Food Storage Tips](https://tryvolume.app/working/ads/food-storage-tips.md): 5 live ads, longest 384 days
- [ModifyHealth](https://tryvolume.app/working/ads/modifyhealth.md): 5 live ads, longest 341 days
- [Wellness Tips](https://tryvolume.app/working/ads/wellness-tips.md): 5 live ads, longest 315 days

## See the creatives

The Volume library shows MyFitnessPal's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "MyFitnessPal")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is MyFitnessPal running on Facebook and Instagram?**
4 ads qualify this week: “The that completely changed my body” (talking head, 73 days); “This is 150 calories.” (talking head, 54 days); “3 things that keep me progressing without burning out..” (listicle, 32 days); “"I don't have time to make healthy breakfast" is no longer an excuse.” (talking head, 32 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/myfitnesspal.

**What is MyFitnessPal's longest-running ad?**
“The that completely changed my body”, a talking head (eyeballing in notes app vs tracking ui) that has run 73 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1549827920488430

**What hooks does MyFitnessPal use in its ads?**
Its live ads open with “The that completely changed my body”, “This is 150 calories.”, “3 things that keep me progressing without burning out..”, “"I don't have time to make healthy breakfast" is no longer an excuse.”.

**Which other food and nutrition brands have ads that are working?**
The Heavy Cup (4 live ads, longest 957 days), Mason Genie (4 live ads, longest 706 days), Purity Coffee (3 live ads, longest 706 days), Unjury- Medical Quality Protein (3 live ads, longest 696 days), Made by Nacho (4 live ads, longest 426 days). Every niche: https://tryvolume.app/working/ads.

**How do I see MyFitnessPal's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "MyFitnessPal").


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