Measured Updated dailyMarkdown copy
Call-out message people send to someone
A viral productivity and self-improvement format on TikTok and Instagram
Write a relatable pet peeve or a tribute to a type of friend so viewers share it to call out or thank a specific person.
3
accounts it worked for
9x
median, times their usual
#30
of 39 in productivity and self-improvement
Angle
Talking head, Slideshow
Why it works
People repost or DM it as an indirect message, which drives shares. Naming a universally frustrating or loved behavior makes it instantly recognizable.
Hook formulabtw [silently watching friends do X] is weird / The fastest way to tell someone you don't respect them is [habit]
How to make it
- 1Name a specific behavior or friend type everyone knows
- 2Frame it as a moral point or heartfelt tribute
- 3Keep it short enough to repost to Stories
Examples
Best first, one per account. Each links to the original post.
- @peterhthomas_
309K followers, Instagram
“The Fastest Way to Tell Someone You Don't Respect Them”
28x their usual views, talking head, habits
- @izzyutterson
231K followers, Instagram
“btw silently watching your friends trying to build something & not supporting is weird LOVE AND SUPPORT...”
9.1x their usual likes, slideshow, habits
- @mattgottesman
335K followers, Instagram
“Every now and then... a person with no agenda, no ulterior motive and no self-interest...”
3.7x their usual likes, slideshow, habits
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Get the MCPMore productivity and self-improvement formats
- Flash-forward clips before the routine starts
13 accounts, median 8x their usual
- Exact timestamps stamped on every cut
11 accounts, median 11x their usual
- Coin a catchy name for the idea
7 accounts, median 18x their usual
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8 accounts, median 10x their usual
- Routine tied to a one-off life event
7 accounts, median 9x their usual
- Dense list that forces a pause or save
5 accounts, median 22x their usual
- Tell them the guilty habit is actually fine
4 accounts, median 41x their usual
- Flip the viewer's pain into a hidden win
4 accounts, median 37x their usual
- Six-second clip loops while caption holds the list
3 accounts, median 66x their usual
- Comment a keyword to get the guide
7 accounts, median 5x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.