Measured Updated dailyMarkdown copy
Voicing the hiring manager's blunt thoughts
A viral learning and careers format on TikTok and Instagram
Speak as the decision-maker in first person and say the harsh, unspoken thing out loud, with the strategy left for the caption.
3
accounts it worked for
13x
median, times their usual
#33
of 43 in learning and careers
Angle
Talking head, Skit
Why it works
The unfiltered insider view triggers outrage, debate and shares. The "things I don't wanna see" frame repeats across accounts (annapapalia, anna..papalia).
Hook formulaThings I don't wanna see in a [salary negotiation / resume] in under a minute.
How to make it
- 1Open with "Things I don't wanna see in [high-stakes situation]"
- 2Deliver each point as a blunt first-person line ("I will lose respect for you")
- 3Put the real strategy in the caption
Examples
Best first, one per account. Each links to the original post.
- @bonniedilber
21K followers, Instagram
“POV: you're a tech CEO in 2026”
36x their usual views, skit, career advice
- @anna..papalia
1.9M followers, TikTok
“things I don't wanna see in a salary negotiation”
14x their usual views, talking head, career advice
- @annapapalia
1M followers, Instagram
“things I don't wanna see in a salary negotiation”
4.8x their usual views, talking head, career advice
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Get the MCPMore learning and careers formats
- Long text stacked over a 6-second clip
14 accounts, median 33x their usual
- Exact timestamps on every scene of a routine
14 accounts, median 7x their usual
- List on screen, real answers in caption
9 accounts, median 11x their usual
- Don't say this, say this exact line
8 accounts, median 9x their usual
- Decoding what the gatekeeper secretly means
7 accounts, median 12x their usual
- Exact AI prompt flashed on screen to save
9 accounts, median 6x their usual
- Dense text over a 5-second loop
4 accounts, median 34x their usual
- Show finished result first, then build
4 accounts, median 25x their usual
- Screen recording on top, pressed keys below
4 accounts, median 24x their usual
- Real screenshots stacked as instant proof
7 accounts, median 5x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.