Measured Updated dailyMarkdown copy

Same problem solved several ways, slowest first

A viral learning and careers format on TikTok and Instagram

Solve one task with several rival methods in a single video, starting with the slow ones, so viewers compare and debate.

3

accounts it worked for

7x

median, times their usual

#41

of 43 in learning and careers

Angle

Video, Voiceover

Why it works

Stacking methods makes the speed difference obvious and holds viewers of any skill level. It also invites comments about which method is best.

Hook formula[N] ways to [do task], which one do you use?

How to make it

  1. 1State the single task
  2. 2Run the slow or common methods first
  3. 3Finish with the fastest method
  4. 4Keep all methods visible on one screen

Examples

Best first, one per account. Each links to the original post.

  • @smartpcskills

    1.2M followers, Instagram

    “Beginner | Intermediate | Pro | Expert”

    117x their usual views, video, skills and how-tos

  • @excelstackspro

    260K followers, TikTok

    “4 Techniques to Extract Multiple Columns”

    6.5x their usual views, voiceover, skills and how-tos

  • @gramajoconsulting

    100K followers, TikTok

    “Fastest way to create pivot table in Excel”

    4.3x their usual views, voiceover, skills and how-tos

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More learning and careers formats

What’s working in learning and careers this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.