Measured Updated dailyMarkdown copy
Non-negotiables list with years-of-experience credential
A viral learning and careers format on TikTok and Instagram
Package your own work-from-home habits as a numbered list of 'non-negotiables' and state how long you've been doing it in the hook.
3
accounts it worked for
15x
median, times their usual
#29
of 43 in learning and careers
Angle
Talking head, Slideshow
Why it works
A tenure credential turns personal routine content into authority-backed advice, and a numbered list is easy to follow and save. Both videos and swipeable photo carousels beat the same creators' personal vlogs and talking-head posts.
Hook formulaMy [topic] non-negotiables as someone who's [done it] for [X] years
How to make it
- 1Open with 'my [topic] non-negotiables' and your years or frequency of doing it.
- 2Give 5 or so numbered rules, each with a pinned title or slide.
- 3Use the final slide or line to convert viewers into followers.
Examples
Best first, one per account. Each links to the original post.
- @withameliax
11K followers, TikTok
“how to enjoy WFH”
21x their usual views, talking head, work life
- @lucy_rose___
3K followers, TikTok
“⭐️ simple ways to make your work from home day better in autumn ⭐️ from someone who has worked remotely for 2...”
15x their usual views, slideshow, work life
- @sydsullivan
19K followers, TikTok
“MY TOP 5 WORK FROM HOME RULES”
14x their usual views, talking head, work life
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Get the MCPMore learning and careers formats
- Long text stacked over a 6-second clip
14 accounts, median 33x their usual
- Exact timestamps on every scene of a routine
14 accounts, median 7x their usual
- List on screen, real answers in caption
9 accounts, median 11x their usual
- Don't say this, say this exact line
8 accounts, median 9x their usual
- Decoding what the gatekeeper secretly means
7 accounts, median 12x their usual
- Exact AI prompt flashed on screen to save
9 accounts, median 6x their usual
- Dense text over a 5-second loop
4 accounts, median 34x their usual
- Show finished result first, then build
4 accounts, median 25x their usual
- Screen recording on top, pressed keys below
4 accounts, median 24x their usual
- Real screenshots stacked as instant proof
7 accounts, median 5x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.