Measured Updated dailyMarkdown copy

Flash your score proof, then teach

A viral learning and careers format on TikTok and Instagram

Show a real grade, score or credential in the first seconds, then teach the method.

5

accounts it worked for

7x

median, times their usual

#18

of 43 in learning and careers

Angle

Talking head

Why it works

Proof of the result makes the advice credible before any teaching starts. Adding an unexpected qualifier such as 'NOT an avid reader' lowers the barrier for viewers.

Hook formula[High score or credential] [topic] tips as a NOT [expected trait]

How to make it

  1. 1State the impressive result in the hook
  2. 2Show a 2-7 second clip or card of the proof right after
  3. 3Teach the method, optionally adding a surprising limitation

Examples

Best first, one per account. Each links to the original post.

  • @maisy_lam

    21K followers, TikTok

    β€œGet an "A" on Every Exam”

    31x their usual views, talking head, study tips

  • @_nikkimia_

    15K followers, TikTok

    β€œMy study methods πŸ“šπŸ“–πŸ“˜πŸ€“β€

    11x their usual views, talking head, study tips

  • @the_o.crew

    1.7M followers, TikTok

    β€œNeed studying help?! Study habits that got me a 4.0 GPA in ANESTHESIA SCHOOL”

    5.0x their usual views, talking head, study tips

  • @freya.loren

    621K followers, TikTok

    β€œYou're studying HOURS”

    6.5x their usual views, talking head, study tips

  • @brandvn.pov

    30K followers, TikTok

    β€œ12 interview in 2 months”

    4.2x their usual views, talking head, work life

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More learning and careers formats

What’s working in learning and careers this week

How this is measured

  • Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
  • TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
  • A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
  • Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.