Measured Updated dailyMarkdown copy
Empty numbered list fills in as you talk
A viral learning and careers format on TikTok and Instagram
Show the numbered list on screen from second zero and start speaking item one immediately, with no intro.
3
accounts it worked for
8x
median, times their usual
#38
of 43 in learning and careers
Editing trick
Talking head, Green screen, Voiceover
Why it works
Viewers see the whole structure up front and stay to see it filled in or to screenshot it (coopwmurphy, langstaff.greg).
Hook formula[Title of strategy] with an on-screen 1-8 list, speaking step 1 at 0:00
How to make it
- 1Put the title and blank or full numbered list on screen at 0:00
- 2Skip the spoken intro and start on step 1
- 3Fill the list in as you go
Examples
Best first, one per account. Each links to the original post.
- @coopwmurphy
21K followers, Instagram
“The Perfect Follow Up Strategy 1. Call (Leave VM) .”
8.4x their usual views, talking head, career advice
- @langstaff.greg
578K followers, Instagram
“3 Hardest Interview Questions”
8.7x their usual likes, green screen, career advice
- @excelstackspro
261K followers, TikTok
“Top 13 Formulas & Functions in Excel”
4.4x their usual views, voiceover, skills and how-tos
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How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.