Measured Updated dailyMarkdown copy
Dreaded question as hook, scripts per scenario
A viral learning and careers format on TikTok and Instagram
Open with the exact verbatim question or message people dread, then give separate word-for-word scripts for each situation it can branch into.
5
accounts it worked for
8x
median, times their usual
#16
of 43 in learning and careers
Angle
Talking head, Skit, Slideshow
Why it works
The hook is recognisable pain, and the scripts are copy-paste, so people save the post as a cheat sheet (your.careerbestie, howtoconvince, careerflow.ai).
Hook formula"[Exact dreaded question]" Here are [N] ways to answer it.
How to make it
- 1Put the exact dreaded question or message in the first line
- 2Split it into 2-3 scenarios or answer types
- 3Give a verbatim script for each, with a fill-in-the-blank option
Examples
Best first, one per account. Each links to the original post.
- @dorieclark
600K followers, Instagram
“"I can't understand your accent", here's what to say”
14x their usual views, talking head, career advice
- @pierredalati
2.1M followers, Instagram
“you”
8.3x their usual views, skit, career advice
- @howtoconvince
746K followers, Instagram
“How To Professionally Say “I Will Not Come To The Office Today””
9.7x their usual views, talking head, career advice
- @anna..papalia
1.9M followers, TikTok
“When the recruiter says, “What are your salary expectations?””
7.2x their usual views, skit, career advice
- @careerflow.ai
372K followers, Instagram
“20 TOUGHEST INTERVIEW QUESTIONS WITH TEMPLATE ANSWERS”
12x their usual likes, slideshow, career advice
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Get the MCPMore learning and careers formats
- Long text stacked over a 6-second clip
14 accounts, median 33x their usual
- Exact timestamps on every scene of a routine
14 accounts, median 7x their usual
- List on screen, real answers in caption
9 accounts, median 11x their usual
- Don't say this, say this exact line
8 accounts, median 9x their usual
- Decoding what the gatekeeper secretly means
7 accounts, median 12x their usual
- Exact AI prompt flashed on screen to save
9 accounts, median 6x their usual
- Dense text over a 5-second loop
4 accounts, median 34x their usual
- Show finished result first, then build
4 accounts, median 25x their usual
- Screen recording on top, pressed keys below
4 accounts, median 24x their usual
- Real screenshots stacked as instant proof
7 accounts, median 5x their usual
How this is measured
- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.