Measured Updated dailyMarkdown copy
Rocket ads: what's working in its Facebook and Instagram ads, November 2026
Rocket (home and real estate, service) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 202 days: “Here's why home equity loans are more attractive than ever.” The ad types it repeats: motion graphics, talking head, static.
5
live ads
202 days
longest running
Home and real estate
niche
Rocket’s live ads, longest running first
202 days
running
“Here's why home equity loans are more attractive than ever.”
Motion graphicsSpinning cash dial over suburban drone shotAside from the fact that they don’t affect your current mortgage, you can now get a home equity loan much faster with Rocket Mortgage's new automated valuation system, saving you time and money on app
See it in the Meta Ad Library69 days
running
“What would the monthly payment be for a $500,000 home?”
Talking headSpecific home-price question answered by calculatorSee how much home you can afford and estimate your monthly payment!
See it in the Meta Ad Library53 days
running
“Borrow from your home's equity.”
Motion graphicsFake interactive cash amount radial selectorAccess your home's equity and keep your current mortgage rate by getting a Home Equity Loan. No hassle. No expensive fees. Calculate online with no credit hit. How soon do you need funds? 2 weeks htt
See it in the Meta Ad Library46 days
running
“Rocket Mortgage® now offers 15-year home equity loans.”
StaticFaux-interactive cash amount selector UI cardAccess your home's equity and keep your current mortgage rate by getting a home equity loan. No hassle. No expensive fees. Calculate online with no credit hit. How soon do you need funds? Two weeks h
See it in the Meta Ad Library33 days
running
“Getting the house was a big accomplishment. Making it truly yours?”
LifestylePinterest moodboard renovation vs credit card flipGrowing family needs more room? Access your equity to create the space your household needs without draining your savings.
See it in the Meta Ad Library
Other home and real estate brands with ads that are working
- Vanspace 3D5 live ads, longest 1,419 days
- Scentify3 live ads, longest 796 days
- Steelmade4 live ads, longest 644 days
- Call to Leap5 live ads, longest 564 days
- DreamCloud Sleep5 live ads, longest 466 days
- SmartWings4 live ads, longest 454 days
- Mint Cleaning4 live ads, longest 433 days
- Awara Sleep3 live ads, longest 431 days
See the creatives in the full library.
The Volume library shows Rocket's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent, then make this request:
How this is measured
- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.
Your ad here and want it removed? Email [email protected].
Questions
- What ads is Rocket running on Facebook and Instagram?
- 5 ads qualify this week: “Here's why home equity loans are more attractive than ever.” (motion graphics, 202 days); “What would the monthly payment be for a $500,000 home?” (talking head, 69 days); “Borrow from your home's equity.” (motion graphics, 53 days); “Rocket Mortgage® now offers 15-year home equity loans.” (static, 46 days); “Getting the house was a big accomplishment. Making it truly yours?” (lifestyle, 33 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/rocket.
- What is Rocket's longest-running ad?
- “Here's why home equity loans are more attractive than ever.”, a motion graphics (spinning cash dial over suburban drone shot) that has run 202 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1681869749614939
- What hooks does Rocket use in its ads?
- Its live ads open with “Here's why home equity loans are more attractive than ever.”, “What would the monthly payment be for a $500,000 home?”, “Borrow from your home's equity.”, “Rocket Mortgage® now offers 15-year home equity loans.”.
- Which other home and real estate brands have ads that are working?
- Vanspace 3D (5 live ads, longest 1,419 days), Scentify (3 live ads, longest 796 days), Steelmade (4 live ads, longest 644 days), Call to Leap (5 live ads, longest 564 days), DreamCloud Sleep (5 live ads, longest 466 days). Every niche: https://tryvolume.app/working/ads.
- How do I see Rocket's ads myself?
- Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Rocket").