Measured Updated dailyMarkdown copy
How Things Break ads: what's working in its Facebook and Instagram ads, November 2026
How Things Break (home and real estate, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 189 days: “you keep running Affresh cycles”. The ad types it repeats: motion graphics, other.
5
live ads
189 days
longest running
Home and real estate
niche
How Things Break’s live ads, longest running first
189 days
running, 3 versions
“you keep running Affresh cycles”
Motion graphicsPersonified grime monster mocks competitor tabletIf you've ever rewashed the same load twice because it still smelled like your pet, read this. 👇 The smell isn't on your clothes. It's inside your washing machine. Pet hair and dander leave oils tha
See it in the Meta Ad Library185 days
running
“6,000 washing machines in 19 years, and I still can't get a single customer to believe me when I tell them what's actually causing the...”
OtherGross-out gasket photo + repairman confession storySee it in the Meta Ad Library185 days
running
“After 19 years of repairing washing machines, I need to tell pet parents something that's going to make them angry.”
OtherGross-out sludge photo + repair tech storySee it in the Meta Ad Library121 days
running
“you keep running Affresh cycles let me show you why the musty smell keeps coming back”
Motion graphicsTrash-talking grime monster POVYou can’t see it, but your washer could be hiding dangerous bacteria, mold, and buildup that transfer onto your clothes and into the air you breathe. To solve similar problems in space, NASA developed
See it in the Meta Ad Library119 days
running, 2 versions
“Customers ask me all the time why their laundry still smells musty even after a tub clean cycle. After 15 years and 4,000 service calls, I...”
OtherDisassembled filthy washer + repairman manifestoSee it in the Meta Ad Library
Other home and real estate brands with ads that are working
- Vanspace 3D5 live ads, longest 1,419 days
- Scentify3 live ads, longest 796 days
- Steelmade4 live ads, longest 644 days
- Call to Leap5 live ads, longest 564 days
- DreamCloud Sleep5 live ads, longest 466 days
- SmartWings4 live ads, longest 454 days
- Mint Cleaning4 live ads, longest 433 days
- Awara Sleep3 live ads, longest 431 days
See the creatives in the full library.
The Volume library shows How Things Break's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.
For AI agents
Start a free trial, add this MCP server to your agent, then make this request:
How this is measured
- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.
Your ad here and want it removed? Email [email protected].
Questions
- What ads is How Things Break running on Facebook and Instagram?
- 5 ads qualify this week: “you keep running Affresh cycles” (motion graphics, 189 days); “6,000 washing machines in 19 years, and I still can't get a single customer to believe me when I tell them what's actually causing the...” (other, 185 days); “After 19 years of repairing washing machines, I need to tell pet parents something that's going to make them angry.” (other, 185 days); “you keep running Affresh cycles let me show you why the musty smell keeps coming back” (motion graphics, 121 days); “Customers ask me all the time why their laundry still smells musty even after a tub clean cycle. After 15 years and 4,000 service calls, I...” (other, 119 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/how-things-break.
- What is How Things Break's longest-running ad?
- “you keep running Affresh cycles”, a motion graphics (personified grime monster mocks competitor tablet) that has run 189 days in 3 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=3939360826365601
- What hooks does How Things Break use in its ads?
- Its live ads open with “you keep running Affresh cycles”, “6,000 washing machines in 19 years, and I still can't get a single customer to believe me when I tell them what's actually causing the...”, “After 19 years of repairing washing machines, I need to tell pet parents something that's going to make them angry.”, “you keep running Affresh cycles let me show you why the musty smell keeps coming back”.
- Which other home and real estate brands have ads that are working?
- Vanspace 3D (5 live ads, longest 1,419 days), Scentify (3 live ads, longest 796 days), Steelmade (4 live ads, longest 644 days), Call to Leap (5 live ads, longest 564 days), DreamCloud Sleep (5 live ads, longest 466 days). Every niche: https://tryvolume.app/working/ads.
- How do I see How Things Break's ads myself?
- Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "How Things Break").