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Bumble ads: what's working in its Facebook and Instagram ads, November 2026

Bumble (relationships and dating, app) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 21 days: “My dinner has arrived, let's dig in.” The ad types it repeats: product demo, lifestyle, talking head.

5

live ads

21 days

longest running

Relationships and dating

niche

Bumble’s live ads, longest running first

  • 21 days

    running

    “My dinner has arrived, let's dig in.”

    Product demoCreator lifestyle moment with UI pop-ups

    Kelsey Calemine loves sharing food pics, her number, not so much. And with Bumble Handles, she doesn’t have to anymore.

    See it in the Meta Ad Library

  • 21 days

    running

    “NEW: Handles are here!”

    Product demoLipstick mirror handle for friend matchmaking

    Now that Brooks Nader has a Bumble Handle, her sisters can play matchmaker without handing out her number.

    See it in the Meta Ad Library

  • 21 days

    running

    “Bumble NEW: Handles are here!”

    LifestyleIRL sticky-note flirting via app handle

    Cornell Young is proof that a new Bumble Handle, a note, and a little bit of chalance is enough to get things started.

    See it in the Meta Ad Library

  • 17 days

    running

    “Hey guys, I'm on set with Bumble today, shooting for their new campaign, for their new feature, handles.”

    Talking headBehind-the-scenes campaign shoot feature explainer

    your number is personal but your Handle is yours to share!!! meet Bumble Handles 💛💛💛

    See it in the Meta Ad Library

  • 17 days

    running

    “Test, test, how we doing? I'm on set today with Bumble to help launch their new feature...”

    Talking headCelebrity BTS shoot announces new feature

    Flirting just got an upgrade. Meet Bumble Handles @bumble #bumblepartner

    See it in the Meta Ad Library

Other relationships and dating brands with ads that are working

Every niche’s ads

See the creatives in the full library.

The Volume library shows Bumble's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial.

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How this is measured

  • Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
  • "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
  • A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

Your ad here and want it removed? Email [email protected].

Questions

What ads is Bumble running on Facebook and Instagram?
5 ads qualify this week: “My dinner has arrived, let's dig in.” (product demo, 21 days); “NEW: Handles are here!” (product demo, 21 days); “Bumble NEW: Handles are here!” (lifestyle, 21 days); “Hey guys, I'm on set with Bumble today, shooting for their new campaign, for their new feature, handles.” (talking head, 17 days); “Test, test, how we doing? I'm on set today with Bumble to help launch their new feature...” (talking head, 17 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/bumble.
What is Bumble's longest-running ad?
“My dinner has arrived, let's dig in.”, a product demo (creator lifestyle moment with ui pop-ups) that has run 21 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1385584173612481
What hooks does Bumble use in its ads?
Its live ads open with “My dinner has arrived, let's dig in.”, “NEW: Handles are here!”, “Bumble NEW: Handles are here!”, “Hey guys, I'm on set with Bumble today, shooting for their new campaign, for their new feature, handles.”.
Which other relationships and dating brands have ads that are working?
Cozy Couples (4 live ads, longest 695 days), Chrysella (5 live ads, longest 643 days), The Personal Development School (5 live ads, longest 416 days), Murder in Prague (5 live ads, longest 376 days), Maybe You (3 live ads, longest 345 days). Every niche: https://tryvolume.app/working/ads.
How do I see Bumble's ads myself?
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Bumble").