# Dismiss the famous pick, push the lesser-known one

A travel format, measured November 8, 2026 by Volume. https://tryvolume.app/working/travel/dismiss-the-famous-pick-push-the-lesser-known-one

Name the obvious, overdone or famous option in the hook, then position your lesser-known alternative as the better choice. It worked for 15 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Talking head, Voiceover, Slideshow, Video, Green screen.

## Why it works

Naming the famous option sets the benchmark, so the alternative feels like insider knowledge. Posts using it often hold back the real name for a few seconds.

## How to make it

1. Quote or list the famous or default choices
2. Say yours is less obvious, cheaper or better
3. Reveal the alternative after a short delay

## Hook formula

Everyone knows [famous A], [famous B] and [famous C], but here's [your pick]

## Examples

- @livelohy (8K followers, TikTok green screen): 35x their usual views. Hook: “The best travel experience you've never heard of” [Original post](https://www.tiktok.com/@livelohy/video/7696732147641535766)
- @sandras.world (18K followers, TikTok talking head): 42x their usual views. Hook: “WHERE TO GO INSTEAD: MEXICO EDITION less touristy travel recommendations” [Original post](https://www.tiktok.com/@sandras.world/video/7693668794622872846)
- @lyndseaaa (27K followers, TikTok talking head): 48x their usual views. Hook: “5 places in the US that deserve a spot on your bucket list” [Original post](https://www.tiktok.com/@lyndseaaa/video/7694713710543146254)
- @loveandlondon (250K followers, TikTok voiceover): 15x their usual views. Hook: “OVERHYPED VERSUS UNDERRATED FESTIVE LONDON EDITION” [Original post](https://www.tiktok.com/@loveandlondon/video/7696926166787116291)
- @travelandsqueak (26K followers, Instagram voiceover): 12x their usual views. Hook: “London: what to skip and where to go instead” [Original post](https://www.instagram.com/p/Dew-B-yxsWB/)
- @thetravelsquadfamily (147K followers, Instagram video): 9.1x their usual views. Hook: ““Oh, you’re going to the Bahamas, enjoy Nassau!”” [Original post](https://www.instagram.com/p/Ddw7KEGPnQW/)
- @journeyswithkris (104K followers, Instagram talking head): 11x their usual views. Hook: “SKIP THE MAASAI MARKET IN NAIROBI, KENYA” [Original post](https://www.instagram.com/p/Dd9qZ9JBh2D/)
- @luxurytravelermedia (431K followers, Instagram slideshow): 8.5x their usual likes. Hook: “The most luxurious hotel group in the world isn't Aman And you've probably never heard of them” [Original post](https://www.instagram.com/p/Dee8NY4mHnz/)
- @jackwithawap (4K followers, TikTok slideshow): 10x their usual views. Hook: “Noosa is great and all, but let me introduce you to Perigian Beach (a 10 minute drive from Noosa, more local and dare I say even nicer)” [Original post](https://www.tiktok.com/@jackwithawap/photo/7689775423378558229)
- @alexlaurenceco (59K followers, Instagram green screen): 6.3x their usual views. Hook: “everyone knows about St Barths, Aspen and the Maldives for a winter” [Original post](https://www.instagram.com/p/DezFzx2RU65/)
- @little.welch.travelers (394K followers, Instagram talking head): 4.6x their usual views. Hook: “3 Places to travel with your kids FOR FREE (and the last one will SHOCK you! 🤯)” [Original post](https://www.instagram.com/p/DfKma4uxyc2/)
- @lucy.explores_ (5K followers, TikTok video): 8.8x their usual views. Hook: “Is this NSW version of the Whitsundays??” [Original post](https://www.tiktok.com/@lucy.explores_/video/7698204097693994262)

More travel formats: https://tryvolume.app/working/travel.md

## Get the full library

The full library has every post, format and hook in travel, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Travel")` for every format, `search_library(shelf: "posts", niche: "Travel")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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