# Prove the problem on screen first

A tech and ai format, measured November 8, 2026 by Volume. https://tryvolume.app/working/tech-and-ai/prove-the-problem-on-screen-first

Before teaching the fix, demonstrate on camera that the viewer's current setting is broken, risky, or underperforming. It worked for 4 accounts, with a median of 6x their usual reach. Type: Editing trick. Seen as: Voiceover.

## Why it works

Seeing the proof, such as '12 MP' in the photo info, a stranger toggling Airplane Mode, or a setting that still tracks you, creates a reason to fix it right now. Ending with a live test of the fix adds closure.

## How to make it

1. Show the current default or vulnerability in action
2. Point at the evidence (metadata, toggle, background menu)
3. Walk through the change
4. Re-test to show it's fixed

## Hook formula

If your [device] does [normal thing] even when [condition], that's a problem. Watch this.

## Examples

- @tech.us.out (68K followers, Instagram voiceover): 16x their usual views. Hook: “48MP CAMERA YOU'RE NOT USING IT! 🔥” [Original post](https://www.instagram.com/p/DeynvXvBXqK/)
- @nathanhodgson.ai (160K followers, TikTok voiceover): 11x their usual views. Hook: “Your Claude chat history” [Original post](https://www.tiktok.com/@nathanhodgson.ai/video/7703245030151965974)
- @khayam.mobile.tip (168K followers, TikTok voiceover): 6.0x their usual views. Hook: “See this battery percentage? It looks completely normal, but it doesn't tell you if your iPhone battery is original or boosted.” [Original post](https://www.tiktok.com/@khayam.mobile.tip/video/7693241692635303190)
- @mr.hackerloi (331K followers, Instagram voiceover): 2.8x their usual views. Hook: “Hidden Android Location permission is scary turn it off NOW!” [Original post](https://www.instagram.com/p/Ddsw5nxhia9/)

More tech and ai formats: https://tryvolume.app/working/tech-and-ai.md

## Get the full library

The full library has every post, format and hook in tech and ai, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Tech and AI")` for every format, `search_library(shelf: "posts", niche: "Tech and AI")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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