# Call out the gear everyone trusts

A sports and outdoors format, measured November 8, 2026 by Volume. https://tryvolume.app/working/sports-and-outdoors/call-out-the-gear-everyone-trusts

Open by saying a popular piece of gear or a default setup is failing you. It worked for 5 accounts, with a median of 7x their usual reach. Type: Angle. Seen as: Talking head, Voiceover.

## Why it works

Loss aversion makes viewers stop to check their own kit. Examples are the rain jacket that isn't waterproof, the braid problem, the hollow-point fail and the regret-buys.

## How to make it

1. Name the popular item and its hidden flaw in the hook
2. Show proof or the mechanics
3. Give the better alternative, or tease it for the next post

## Hook formula

Your [expensive item] might no longer be [doing its job]

## Examples

- @monimonarch (7K followers, TikTok talking head): 22x their usual views. Hook: “3 pieces of ski gear that are a waste of money” [Original post](https://www.tiktok.com/@monimonarch/video/7702124265683914014)
- @katiieroams (45K followers, Instagram talking head): 6.6x their usual views. Hook: “here are 3 things that I regret buying in the outdoor scene” [Original post](https://www.instagram.com/p/Dew9dlKMsJe/)
- @elliejshaw (7K followers, TikTok talking head): 10x their usual views. Hook: “PSA to anyone buying their own skis/snowboard this season” [Original post](https://www.tiktok.com/@elliejshaw/video/7697737268022283542)
- @cwickfishing (93K followers, TikTok voiceover): 5.7x their usual views. Hook: “❌The PROBLEM with BRAID❌ On A SPINNING REEL‼️🎣” [Original post](https://www.tiktok.com/@cwickfishing/video/7692811801372658958)
- @meateater (1.5M followers, Instagram talking head): 4.7x their usual views. Hook: “HOLLOW POINT FAILS THE BEAR TEST” [Original post](https://www.instagram.com/p/DfE9XPgiM2g/)

More sports and outdoors formats: https://tryvolume.app/working/sports-and-outdoors.md

## Get the full library

The full library has every post, format and hook in sports and outdoors, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Sports and outdoors")` for every format, `search_library(shelf: "posts", niche: "Sports and outdoors")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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