# Coin a catchy name for the idea

A productivity and self-improvement format, measured November 8, 2026 by Volume. https://tryvolume.app/working/productivity-and-self-improvement/coin-a-catchy-name-for-the-idea

Give a simple idea, diet or piece of advice a memorable invented label and build the whole video around it. It worked for 7 accounts, with a median of 18x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

A sticky named concept ('the parking lot theory', 'dog food diet', 'Everything works out for us') gives viewers something to repeat and wait for the definition.

## How to make it

1. Invent a short, quirky name
2. Keep it on screen throughout
3. Explain it with concrete everyday examples or proof

## Hook formula

the [everyday noun] theory / the [absurd name] diet

## Examples

- @holllykurtz (44K followers, TikTok talking head): 130x their usual views. Hook: “Everything works out for us” [Original post](https://www.tiktok.com/@holllykurtz/video/7696960833078742302)
- @gaggyyyyy (26K followers, TikTok talking head): 327x their usual views. Hook: “Learn how to speak in CONCLUSIONS” [Original post](https://www.tiktok.com/@gaggyyyyy/video/7694703199747378438)
- @taycrums (351K followers, TikTok talking head): 18x their usual views. Hook: “dog food diet grocery haul ($80 at ALDI)” [Original post](https://www.tiktok.com/@taycrums/video/7692539535896415519)
- @tyler.ganus (10K followers, Instagram talking head): 26x their usual likes. Hook: “Went 0-for-4?” [Original post](https://www.instagram.com/p/Dem0EbmD8dv/)
- @rory.bingethinking (429K followers, TikTok talking head): 8.6x their usual views. Hook: “Simple Brain Hack for Lazy Ambitious People: Bader-Meinhoff Effect” [Original post](https://www.tiktok.com/@rory.bingethinking/video/7699305411156937998)
- @sam_demma (551K followers, Instagram talking head): 5.4x their usual views. Hook: “Have you heard of the spilled coffee theory? ☕️” [Original post](https://www.instagram.com/p/De7Z54LvMuR/)
- @hannahanniex (192K followers, TikTok talking head): 3.3x their usual views. Hook: “taxed 100% of my spending” [Original post](https://www.tiktok.com/@hannahanniex/video/7700334509530696993)

More productivity and self-improvement formats: https://tryvolume.app/working/productivity-and-self-improvement.md

## Get the full library

The full library has every post, format and hook in productivity and self-improvement, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Productivity and self-improvement")` for every format, `search_library(shelf: "posts", niche: "Productivity and self-improvement")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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