# Looping B-roll while viewers read caption list

A learning and careers format, measured November 8, 2026 by Volume. https://tryvolume.app/working/learning-and-careers/looping-b-roll-while-viewers-read-caption-list

Post a 5-10 second silent clip with a short text hook, and put the actual numbered list or setup in the caption. It worked for 3 accounts, with a median of 43x their usual reach. Type: Editing trick. Seen as: Talking head, Video.

## Why it works

The short clip replays while people read the long caption, which adds watch time. A hook ending in a colon, or one that promises 'insider rules', sends people down to the caption (or a DM keyword).

## How to make it

1. Film a 5-10 second B-roll clip (walking, airport) with no speech
2. Overlay a hook that promises a numbered list and ends in a colon
3. Put the full list or recipe in the caption
4. Optionally add a DM keyword for more

## Hook formula

[Number] things I do immediately after [action] to [outcome]:

## Examples

- @exceldictionary (2.6M followers, TikTok talking head): 43x their usual views. Hook: “I let Copilot manage my inbox while I was on vacation, and I came back to a prioritized to do list instead of 200 unread emails... Here is...” [Original post](https://www.tiktok.com/@exceldictionary/video/7694327381363887374)
- @ninadevouge (7K followers, Instagram video): 55x their usual views. Hook: “Your HR won't say it, but I will.” [Original post](https://www.instagram.com/p/DewM2yeNW9N/)
- @thegoaldiggergirl (63K followers, Instagram video): 28x their usual views. Hook: “6 THINGS I DO IMMEDIATELY AFTER POSTING MY REEL ...to make the algorithm push it out to non-followers:” [Original post](https://www.instagram.com/p/DfDKzTatSTk/)

More learning and careers formats: https://tryvolume.app/working/learning-and-careers.md

## Get the full library

The full library has every post, format and hook in learning and careers, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Learning and careers")` for every format, `search_library(shelf: "posts", niche: "Learning and careers")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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