# Viral TikTok hooks this week (November 2026): the best performing TikTok and Instagram hooks, by niche

Measured November 8, 2026 by Volume. https://tryvolume.app/working/hooks

The opening lines of posts that beat their own account's usual views this week. The biggest first, one per account, then the top three in every niche.

## The 20 biggest this week

1. “haven’t known her my whole life, but know I need her in it for the rest of it” (Family and pets: @cassidyroose, 45K followers, TikTok talking head, 7160x their usual views) [Original post](https://www.tiktok.com/@cassidyroose/video/7691124732325858590)
2. “How to make a VIDEO with one photo!!!” (Business and marketing: @sarahsaiditofficial, 120K followers, TikTok talking head, 6192x their usual views) [Original post](https://www.tiktok.com/@sarahsaiditofficial/video/7699620296902462733)
3. “Before you start CPR on women... Remove any clothes on the upper torso.” (Health and wellness: @huddleforhearts, 5K followers, TikTok slideshow, 3060x their usual views) [Original post](https://www.tiktok.com/@huddleforhearts/photo/7692186765523815710)
4. “Amazing sewing tips and tricks sewing technique for beginners” (Culture and creative: @selai.design7, 52K followers, TikTok video, 2399x their usual views) [Original post](https://www.tiktok.com/@selai.design7/video/7703353774630259981)
5. “This is your sign to book a girls trip to Alaska 👀” (Sports and outdoors: @goanniewhere, 130K followers, TikTok video, 2074x their usual views) [Original post](https://www.tiktok.com/@goanniewhere/video/7690293835687054623)
6. “Ranking ways to heal your nervous system” (Health and wellness: @emily.lives.peace, 6K followers, TikTok talking head, 1306x their usual views) [Original post](https://www.tiktok.com/@emily.lives.peace/video/7698017257863007501)
7. “Why didn't I know this with my first baby?! 😭” (Family and pets: @vita_momhack, 607K followers, Instagram video, 1246x their usual likes) [Original post](https://www.instagram.com/p/DepAXV-OOay/)
8. “if you're a parent, watch this:” (Productivity and self-improvement: @davidmeltzer, 761K followers, Instagram talking head, 1244x their usual likes) [Original post](https://www.instagram.com/p/DeNDOdIjtvf/)
9. “Former NFL athlete says this one exercise will give you abs for life” (Fitness: @riseupkings, 154K followers, Instagram talking head, 904x their usual views) [Original post](https://www.instagram.com/p/De-vCS7x6cn/)
10. “THIS GAME TESTS YOUR MATURITY LEVEL” (Gaming: @bradleythebradster, 30K followers, Instagram talking head, 698x their usual views) [Original post](https://www.instagram.com/p/DeXo7E8RA8w/)
11. “Fling Your F’s Away” (Faith and spirituality: @yogi_bryan, 611K followers, TikTok talking head, 682x their usual views) [Original post](https://www.tiktok.com/@yogi_bryan/video/7690692160865176862)
12. “THE MOST DANGEROUS BEACH IN ICELAND” (Travel: @thearcticspiral, 15K followers, TikTok talking head, 662x their usual views) [Original post](https://www.tiktok.com/@thearcticspiral/video/7701102188487019789)
13. “BEST VOCAL COACH TRANSFORMATIONS 🔥” (Culture and creative: @jodielangel, 2.1M followers, Instagram talking head, 638x their usual likes) [Original post](https://www.instagram.com/p/Ddy4tbMxMo3/)
14. “There are 12 weeks left in 2026” (Money: @timelessfinancesolutions, 10K followers, TikTok video, 631x their usual views) [Original post](https://www.tiktok.com/@timelessfinancesolutions/video/7694875612581743903)
15. “Renter friendly removals part 8” (Home and real estate: @mrxox59404, 40K followers, TikTok talking head, 593x their usual views) [Original post](https://www.tiktok.com/@mrxox59404/video/7696109207321414926)
16. “My Neighbor HATED This! 😡 Burying a School Bus to Build a SECRET BUNKER!” (Home and real estate: @building_update, 318K followers, Instagram talking head, 579x their usual views) [Original post](https://www.instagram.com/p/DduDkWCNRaU/)
17. ““real strength is saying no to someone your heart is begging for, because your sanity means more than a feeling”” (Productivity and self-improvement: @benjaminpoetry, 57K followers, TikTok talking head, 572x their usual views) [Original post](https://www.tiktok.com/@benjaminpoetry/video/7691882711933373709)
18. “Dollar Tree gift idea!” (Home and real estate: @lizfenwickdiy, 350K followers, Instagram voiceover, 514x their usual likes) [Original post](https://www.instagram.com/p/DeaRm50JpZ9/)
19. “Last night I crashed out at God and asked Him to send me a rainbow to let me know He was with me... 😭🌈” (Faith and spirituality: @actively.natalie, 142K followers, Instagram slideshow, 511x their usual likes) [Original post](https://www.instagram.com/p/Dd1vV_zG0Ma/)
20. “POV your baby is in charge of turning the pages” (Culture and creative: @nicolepearce, 50K followers, Instagram skit, 469x their usual views) [Original post](https://www.instagram.com/p/DeZYQuvhFpN/)

## By niche

### Beauty

- “come with me to do my hair!! 😇💕” (@kyliiidk, 149x their usual views) [Original post](https://www.tiktok.com/@kyliiidk/video/7695349038039764254)
- “me as soon as I step outside because hair overstimulates me” (@anisasojka, 223x their usual views) [Original post](https://www.tiktok.com/@anisasojka/video/7697292049304833302)
- “WHAT BAKED UNDER THE BONNET? Pt.140” (@defonotharrii, 57x their usual views) [Original post](https://www.tiktok.com/@defonotharrii/video/7698664769624050966)
- All 10: https://tryvolume.app/working/beauty.md

### Business and marketing

- “How I fold a little gift bag For today’s gift order 🎁” (@wulihome, 66x their usual views) [Original post](https://www.tiktok.com/@wulihome/video/7692581420564352274)
- “How to make a VIDEO with one photo!!!” (@sarahsaiditofficial, 6192x their usual views) [Original post](https://www.tiktok.com/@sarahsaiditofficial/video/7699620296902462733)
- “Why giving grace on a cancelation policy doesn't work” (@sarayahhernandez, 66x their usual views) [Original post](https://www.tiktok.com/@sarayahhernandez/video/7697276201307573535)
- All 10: https://tryvolume.app/working/business-and-marketing.md

### Cars

- “POV: Seeing if an unlimited car wash membership is really unlimited 😭✌️” (@popthechain, 52x their usual views) [Original post](https://www.tiktok.com/@popthechain/video/7701011214314360078)
- “MOST TIME CONSUMING CAR SALE EVER... 😭” (@tyautoinvestments, 60x their usual views) [Original post](https://www.tiktok.com/@tyautoinvestments/video/7697745252123151629)
- “Why are we spraying mud on the Mercedes?” (@driveway_finds, 49x their usual views) [Original post](https://www.instagram.com/p/De7AcP9kgZD/)
- All 10: https://tryvolume.app/working/cars.md

### Culture and creative

- “BEST VOCAL COACH TRANSFORMATIONS 🔥” (@jodielangel, 638x their usual likes) [Original post](https://www.instagram.com/p/Ddy4tbMxMo3/)
- “Simple Normal Pro Legend” (@dulfoart_style, 170x their usual views) [Original post](https://www.instagram.com/p/DeEro8VtRQK/)
- “Moves Like Jagger” (@prestynsmithmusic, 59x their usual likes) [Original post](https://www.instagram.com/p/DeFDHx6v8Pp/)
- All 10: https://tryvolume.app/working/culture-and-creative.md

### Faith and spirituality

- “Last night I crashed out at God and asked Him to send me a rainbow to let me know He was with me... 😭🌈” (@actively.natalie, 511x their usual likes) [Original post](https://www.instagram.com/p/Dd1vV_zG0Ma/)
- “Everyone has Satan in their pocket” (@muslimi.official, 393x their usual views) [Original post](https://www.instagram.com/p/DfFJ-d1Ov67/)
- “Things I’ve heard dying people say that made death feel less final” (@catherineduncanmabcc, 122x their usual views) [Original post](https://www.instagram.com/p/DfFgn9aBTbl/)
- All 10: https://tryvolume.app/working/faith-and-spirituality.md

### Family and pets

- “10 Kids in 10 Years What Are You For HALLOWEEN?” (@10kidsin10years, 67x their usual views) [Original post](https://www.instagram.com/p/DfH0Pmwg7lK/)
- “Why didn't I know this with my first baby?! 😭” (@vita_momhack, 1246x their usual likes) [Original post](https://www.instagram.com/p/DepAXV-OOay/)
- “Things I wish I knew as a First Time Mom 🥹” (@ira.motherhood, 52x their usual views) [Original post](https://www.instagram.com/p/DfU34PPRSYJ/)
- All 10: https://tryvolume.app/working/family-and-pets.md

### Fashion

- “cap fuller ponytail hack” (@nalilychav, 82x their usual views) [Original post](https://www.instagram.com/p/DePOP5Wpnwi/)
- “The power of understanding YOUR proportions:” (@anastasiagerrans, 139x their usual views) [Original post](https://www.tiktok.com/@anastasiagerrans/video/7699213982602775821)
- “your sign to make your daughter a boo basket 👻” (@iaamjossy, 151x their usual views) [Original post](https://www.tiktok.com/@iaamjossy/video/7694074171826965790)
- All 10: https://tryvolume.app/working/fashion.md

### Fitness

- “I'M 47 & I WANT TO KEEP MOVING FREELY AT 80!” (@djkim.yoga, 47x their usual views) [Original post](https://www.instagram.com/p/DeYKs5TRDyh/)
- “Former NFL athlete says this one exercise will give you abs for life” (@riseupkings, 904x their usual views) [Original post](https://www.instagram.com/p/De-vCS7x6cn/)
- “We set up a mic in New York saying "why did you run today"” (@runna, 71x their usual views) [Original post](https://www.instagram.com/p/DfQYYZ2M9dI/)
- All 10: https://tryvolume.app/working/fitness.md

### Food and nutrition

- “Sourdough bread, but make it polka dot 🖤🤍” (@halina_valynets, 144x their usual views) [Original post](https://www.instagram.com/p/Dd6j8nQB40-/)
- “POV: How I make my coffee” (@noahsterncoffee, 211x their usual views) [Original post](https://www.instagram.com/p/Dd4I1emOow3/)
- “Cinnamon Roll Banana Bread 🍌🤎✨” (@cheff.omi, 72x their usual views) [Original post](https://www.tiktok.com/@cheff.omi/video/7696941494321663246)
- All 10: https://tryvolume.app/working/food-and-nutrition.md

### Gaming

- “THIS GAME TESTS YOUR MATURITY LEVEL” (@bradleythebradster, 698x their usual views) [Original post](https://www.instagram.com/p/DeXo7E8RA8w/)
- “NYT's Best Board Games (2026 update)” (@houserulesdallas, 78x their usual views) [Original post](https://www.instagram.com/p/DechlgTPIov/)
- “POV: you ask me about my coffee table ☕️🎲🤓” (@tabletopfamily, 75x their usual views) [Original post](https://www.instagram.com/p/Deov1IaKpxo/)
- All 10: https://tryvolume.app/working/gaming.md

### Health and wellness

- “Pharmacist stitch incoming” (@fabulouspharmacist, 60x their usual views) [Original post](https://www.instagram.com/p/De6VcpqRoms/)
- “Before you start CPR on women... Remove any clothes on the upper torso.” (@huddleforhearts, 3060x their usual views) [Original post](https://www.tiktok.com/@huddleforhearts/photo/7692186765523815710)
- “Grey’s Anatomy vs real life” (@doctorjesss, 292x their usual views) [Original post](https://www.tiktok.com/@doctorjesss/video/7691428237028658463)
- All 10: https://tryvolume.app/working/health-and-wellness.md

### Home and real estate

- “My Neighbor HATED This! 😡 Burying a School Bus to Build a SECRET BUNKER!” (@building_update, 579x their usual views) [Original post](https://www.instagram.com/p/DduDkWCNRaU/)
- “weekly ginger shots 🫚🍋✨” (@kate_cleanhome, 67x their usual views) [Original post](https://www.instagram.com/p/DepdymsOv0z/)
- “Renter friendly removals part 8” (@mrxox59404, 593x their usual views) [Original post](https://www.tiktok.com/@mrxox59404/video/7696109207321414926)
- All 10: https://tryvolume.app/working/home-and-real-estate.md

### Learning and careers

- ““Servers are down we lost all our data”” (@mikewestonofficial, 78x their usual views) [Original post](https://www.instagram.com/p/DecEeCsKCq_/)
- “POV: YOU ACTUALLY LOVE THE 9-5 REALISTIC DAY AS A DATA ANALYST” (@itssimplyjordan, 135x their usual views) [Original post](https://www.instagram.com/p/De-WwzHgF8S/)
- “Beginner | Intermediate | Pro | Expert” (@smartpcskills, 117x their usual views) [Original post](https://www.instagram.com/p/DfPSylwT83S/)
- All 10: https://tryvolume.app/working/learning-and-careers.md

### Money

- “Day 1 “Looking” Rich Becoming Rich Net worth: $0 Net worth: $0” (@faares.q, 60x their usual views) [Original post](https://www.instagram.com/p/DexV2gkT76Y/)
- “I CAN'T AFFORD MY CREDIT CARD PAYMENTS” (@daveramsey, 56x their usual views) [Original post](https://www.tiktok.com/@daveramsey/video/7699964894602333453)
- “If a debt collector says this call is being recorded, say this” (@crededsocialmedia, 390x their usual views) [Original post](https://www.tiktok.com/@crededsocialmedia/video/7704726012793326879)
- All 10: https://tryvolume.app/working/money.md

### Productivity and self-improvement

- ““real strength is saying no to someone your heart is begging for, because your sanity means more than a feeling”” (@benjaminpoetry, 572x their usual views) [Original post](https://www.tiktok.com/@benjaminpoetry/video/7691882711933373709)
- “if you're a parent, watch this:” (@davidmeltzer, 1244x their usual likes) [Original post](https://www.instagram.com/p/DeNDOdIjtvf/)
- “The type of sh*t I be doing just bc I bought a new candle” (@sociallykylie, 62x their usual views) [Original post](https://www.tiktok.com/@sociallykylie/video/7702146866703633678)
- All 10: https://tryvolume.app/working/productivity-and-self-improvement.md

### Relationships and dating

- “running one lap until we say the same word” (@prosperchiu, 204x their usual views) [Original post](https://www.instagram.com/p/DewyQ81BRT9/)
- “I don't care if you go” (@jjoysearth_, 355x their usual views) [Original post](https://www.tiktok.com/@jjoysearth_/video/7693281842199350558)
- “me when I get back from a date” (@baldilocks.aislynn, 299x their usual views) [Original post](https://www.tiktok.com/@baldilocks.aislynn/video/7700108831354785038)
- All 10: https://tryvolume.app/working/relationships-and-dating.md

### Sports and outdoors

- “Next Level Training 🔥” (@thepingpongmaestros, 402x their usual views) [Original post](https://www.instagram.com/p/DellVdzi0mr/)
- “Cozy camp ASMR 🌧️🔥” (@iron.tazz, 80x their usual views) [Original post](https://www.instagram.com/p/DfazU-iBl4d/)
- “This is your sign to book a girls trip to Alaska 👀” (@goanniewhere, 2074x their usual views) [Original post](https://www.tiktok.com/@goanniewhere/video/7690293835687054623)
- All 10: https://tryvolume.app/working/sports-and-outdoors.md

### Tech and AI

- “Tim Pan @mediastorm_en iPhone Duo Review: 10,000 Folds Later... Folding iPhone duo 10000 times” (@custom_adventurist, 64x their usual views) [Original post](https://www.instagram.com/p/De0hA1btm7R/)
- “Breaking: Java is finally saying goodbye to public static void main 😭💔” (@engineerbeatsai, 56x their usual views) [Original post](https://www.instagram.com/p/DeQz4qdJBi6/)
- “Settings that developers hide😳” (@mr.hackerloi, 187x their usual views) [Original post](https://www.instagram.com/p/DdzSTsPhg8a/)
- All 10: https://tryvolume.app/working/tech-and-ai.md

### Travel

- “The first thing I do in a hotel to keep my child safe🙏🏼” (@victorias.way_, 113x their usual views) [Original post](https://www.instagram.com/p/DekrY_VgYV2/)
- “POV: Trying a Balkan restaurant run by one man” (@everybodyeatschris, 61x their usual views) [Original post](https://www.tiktok.com/@everybodyeatschris/video/7692928299672063246)
- “Ryanair Saves Money Before The Plane Even Takes Off” (@travel.kamel, 171x their usual views) [Original post](https://www.instagram.com/p/DfHWl8YTWWx/)
- All 10: https://tryvolume.app/working/travel.md

## Get the full library

The full library has every post, format and hook, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats")` for every format, `search_library(shelf: "posts")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

## FAQ

**What are the best performing TikTok hooks right now?**
Measured November 8, 2026: “haven’t known her my whole life, but know I need her in it for the rest of it” (@cassidyroose, 45K followers, TikTok, 7160x their usual views); “How to make a VIDEO with one photo!!!” (@sarahsaiditofficial, 120K followers, TikTok, 6192x their usual views); “Before you start CPR on women... Remove any clothes on the upper torso.” (@huddleforhearts, 5K followers, TikTok, 3060x their usual views); “Amazing sewing tips and tricks sewing technique for beginners” (@selai.design7, 52K followers, TikTok, 2399x their usual views); “This is your sign to book a girls trip to Alaska 👀” (@goanniewhere, 130K followers, TikTok, 2074x their usual views).

**How is a hook measured?**
By the post it opened. Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.

**Where can I find hooks for my niche?**
Each niche page has 10, with a hook formula for every format: https://tryvolume.app/working. Every hook in the full library is searchable at https://tryvolume.app/library, starting with a 3-day free trial.


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