# What I'd never touch, as an insider

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/what-i-d-never-touch-as-an-insider

A professional frames advice around what they would never eat, take, use or ignore, and explains why each item is on the list. It worked for 4 accounts, with a median of 12x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

A negative warning from an insider triggers loss aversion more than a positive list does. Naming specific products or conditions makes it personal.

## How to make it

1. Name the number and the specific condition or setting
2. State what you'd never touch or never do
3. Explain the mechanism or consequence for each item

## Hook formula

[Number] [things] I'd never [touch/do/ignore] as a [credential].

## Examples

- @drgreghealth (557K followers, TikTok talking head): 32x their usual views. Hook: “3 Foods I'd Never Touch With Hashimoto's” [Original post](https://www.tiktok.com/@drgreghealth/video/7698024824676830477)
- @chloevanberkel (160K followers, TikTok talking head): 15x their usual views. Hook: “what to never do at nursing school clinical:” [Original post](https://www.tiktok.com/@chloevanberkel/video/7699912724800687391)
- @dr.maehughes (67K followers, TikTok talking head): 8.2x their usual views. Hook: “Exercises I'd NEVER recommend for SI joint pain AS A PELVIC FLOOR PHYSICAL THERAPIST” [Original post](https://www.tiktok.com/@dr.maehughes/video/7704028927123033375)
- @drhustarab (94K followers, TikTok slideshow): 4.5x their usual views. Hook: “3 CHILDREN’S MEDICINES I AVOID FOR MY KIDS (as a doctor + pharmacist and mum of 2)” [Original post](https://www.tiktok.com/@drhustarab/photo/7701443645471329568)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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