# Store-bought picks held up one by one

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/store-bought-picks-held-up-one-by-one

Walk through a store aisle or menu and show each real product or item with its nutrition reason or numbers for making the list. It worked for 5 accounts, with a median of 3x their usual reach. Type: Editing trick. Seen as: Slideshow, Talking head, Voiceover.

## Why it works

Viewers get named, recognizable items they can buy right away, which works better than a vague topic list. Showing the label or card makes each pick credible.

## How to make it

1. Pick a specific store, aisle, or restaurant chain
2. Hold up or flip each package to show the label or macros
3. Say the one reason it made the list
4. Add one 'avoid' pick or an ordering tweak if relevant

## Hook formula

[Number] [dietary benefit] [items] I found at [store/chain].

## Examples

- @thegutbabe (113K followers, TikTok slideshow): 32x their usual views. Hook: “Juices I buy as doctor of psychology to support my mental health and mood” [Original post](https://www.tiktok.com/@thegutbabe/photo/7693617030330633485)
- @iamjasyra (677K followers, Instagram talking head): 3.1x their usual views. Hook: “The Best Chicken and Meatballs at Walmart 🍗” [Original post](https://www.instagram.com/p/DfChAI9PzvI/)
- @milknhoneynutrition (193K followers, Instagram voiceover): 2.8x their usual views. Hook: “13 Blood Sugar Friendly Fall Trader Joe's Finds” [Original post](https://www.instagram.com/p/DdwMWIdu9tf/)
- @vv_abundant (160K followers, TikTok talking head): 2.8x their usual views. Hook: “THE BEST SOURCES OF PROBIOTICS THAT” [Original post](https://www.tiktok.com/@vv_abundant/video/7699162545906633991)
- @type2livin (47K followers, TikTok talking head): 2.6x their usual views. Hook: “Fast Food Breakfast Quick diabetic friendly fast food meals” [Original post](https://www.tiktok.com/@type2livin/video/7700624123826851102)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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