# Quote the brush-off doctors gave patients

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/quote-the-brush-off-doctors-gave-patients

Open by quoting the exact dismissive thing a doctor told a patient group, or contrast a huge diagnosis with a tiny response. It worked for 4 accounts, with a median of 19x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

Viewers recognise their own experience and react with outrage and validation, which drives comments and shares.

## How to make it

1. Name the specific patient group or situation
2. Quote the dismissal word for word, or show the size mismatch
3. Follow with the real story or the correction

## Hook formula

So you're telling me I was [big problem] and was given [tiny solution]?

## Examples

- @perimenopause.nutrition (156K followers, TikTok talking head): 62x their usual views. Hook: “Screaming because doctors are still telling women in perimenopause that a hormonal IUD is “the same as taking progesterone.” It isn’t.” [Original post](https://www.tiktok.com/@perimenopause.nutrition/video/7691750271478811918)
- @drfayebate (100K followers, TikTok talking head): 19x their usual views. Hook: “Have you ever been dismissed by a doctor?” [Original post](https://www.tiktok.com/@drfayebate/video/7697290103378431254)
- @milahabsy (19K followers, TikTok talking head): 19x their usual views. Hook: “So you’re telling me I was diagnosed with a chronic syndrome that affects fertility,metabolism and mental health, and I was given a 10...” [Original post](https://www.tiktok.com/@milahabsy/video/7702545537387482390)
- @sarahparish.np (13K followers, TikTok talking head): 13x their usual views. Hook: “Testosterone injections are what??” [Original post](https://www.tiktok.com/@sarahparish.np/video/7701885872467234079)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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