# Play both sides of the therapy room

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/play-both-sides-of-the-therapy-room

Act out a precise therapist-client moment, including the awkward or unspoken part, instead of explaining it. It worked for 3 accounts, with a median of 14x their usual reach. Type: Angle. Seen as: Skit.

## Why it works

Insiders recognise the scenario and share it, and clients get to see what therapy actually sounds like. The scripted reactions are specific and relatable.

## How to make it

1. Pick one tense or funny therapy-room moment
2. Act it out in short beats
3. End on the line that exposes the real dynamic

## Hook formula

POV: you're a [profession] and [specific client moment]

## Examples

- @mentalhealthwmaddy (31K followers, TikTok skit): 18x their usual views. Hook: “POV you’re a teen therapist:” [Original post](https://www.tiktok.com/@mentalhealthwmaddy/video/7700692299709189396)
- @emilypowellauthenticself (58K followers, TikTok skit): 11x their usual views. Hook: “therapist: “when do you feel the most connected to your most authentic self?”” [Original post](https://www.tiktok.com/@emilypowellauthenticself/video/7701087546683477278)
- @therapy.steph (90K followers, TikTok skit): 7.2x their usual views. Hook: “POV: your client arrives 10 mins late to their therapy session” [Original post](https://www.tiktok.com/@therapy.steph/video/7701846831835221256)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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