# Open on a bizarre viral clip, then explain

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/open-on-a-bizarre-viral-clip-then-explain

Start with a shocking or weird clip, stitched or borrowed, then cut to yourself explaining the real medical reason or method. It worked for 11 accounts, with a median of 17x their usual reach. Type: Editing trick. Seen as: Green screen, Talking head, Voiceover.

## Why it works

The extreme visual stops the scroll in the first second. The professional explanation then rewards viewers who stay.

## How to make it

1. Open with the strangest visual proof or viral clip
2. Stitch or cut to yourself right away
3. Name the condition or explain why it happens
4. Give the real method or verdict

## Hook formula

[Weird clip], here's what's actually going on

## Examples

- @drwallacenozile (90K followers, Instagram green screen): 340x their usual views. Hook: “Dermatologist Dermatologist Dermatologist I just started using a retinol” [Original post](https://www.instagram.com/p/DfFYkaLRmHa/)
- @denverskindoc (1.4M followers, TikTok green screen): 88x their usual views. Hook: “I was 32 years old when I found out everyone's mosquito bites don't look like this” [Original post](https://www.tiktok.com/@denverskindoc/video/7694791201009978655)
- @doctorjesss (216K followers, Instagram talking head): 29x their usual views. Hook: “If you cannot sleep, do the "puppy paws" trick” [Original post](https://www.instagram.com/p/DexI2rtv6mm/)
- @pierceposts (89K followers, TikTok green screen): 53x their usual views. Hook: “THE OLDER GEN ONLY HAD BETTER COMMUNITY BECAUSE THEY FORGAVE MADNESS” [Original post](https://www.tiktok.com/@pierceposts/video/7702591682889485590)
- @footdocdana (2.6M followers, TikTok talking head): 18x their usual views. Hook: “anyone else's hips do this??? i can pop them in and out of the socket it doesn't hurt??” [Original post](https://www.tiktok.com/@footdocdana/video/7699335193890491661)
- @millennialrx (682K followers, TikTok green screen): 17x their usual views. Hook: “Pharmacist Reviews: Tips for Migraine Injection” [Original post](https://www.tiktok.com/@millennialrx/video/7701897687477603597)
- @iamjasyra (677K followers, Instagram green screen): 14x their usual views. Hook: “Let's make your favorite chewing gums at home.” [Original post](https://www.instagram.com/p/DfIqQDWkjmQ/)
- @thedoctortrigger (12K followers, Instagram voiceover): 17x their usual views. Hook: “IF YOU THINK” [Original post](https://www.instagram.com/p/Dew81XmkbtW/)
- @ladyspinedoc (1.3M followers, Instagram green screen): 7.4x their usual views. Hook: “POV: Post Spinal Surgery discovering you also got a haircut” [Original post](https://www.instagram.com/p/DfDdew9MHHC/)
- @dr.zikky (52K followers, Instagram talking head): 11x their usual views. Hook: “Removing my ganglion cyst 😍💘” [Original post](https://www.instagram.com/p/DebAIGNR118/)
- @dr.fede.amati (112K followers, Instagram green screen): 5.5x their usual views. Hook: “Nothing tastes as good as skinny feels NOTHING Medical Scientist's Response Incoming” [Original post](https://www.instagram.com/p/DerEtsqNdJ7/)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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