# Named series with episode number in hook

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/named-series-with-episode-number-in-hook

Brand the posts as a recurring named series ('Baby Care 101', 'part 181', 'Welcome back to...') with the series title visible in the hook. It worked for 4 accounts, with a median of 7x their usual reach. Type: Editing trick. Seen as: Voiceover.

## Why it works

A named series builds return viewers and makes each episode searchable, and these series outperformed the same creators' one-off posts.

## How to make it

1. Pick a series name and a repeating structure
2. Show the series title and episode number or topic at the top
3. Open each episode by naming the exact audience question or life stage

## Hook formula

Welcome back to [series name], today: [specific topic]

## Examples

- @jennimaewellness (24K followers, TikTok voiceover): 43x their usual views. Hook: “Raising your ferritin” [Original post](https://www.tiktok.com/@jennimaewellness/video/7704249966809582870)
- @glowingwithgracee (457K followers, Instagram voiceover): 14x their usual views. Hook: “KEEPING THE WOMB WARM” [Original post](https://www.instagram.com/p/De97fEKpT5v/)
- @nutritionbymia (560K followers, Instagram voiceover): 6.5x their usual views. Hook: “5-INGREDIENT MEAL from TRADER JOE'S part 179” [Original post](https://www.instagram.com/p/DeP2aNFBFy0/)
- @caroline__mchugh (174K followers, TikTok voiceover): 3.7x their usual views. Hook: “Great Grandma Diet” [Original post](https://www.tiktok.com/@caroline__mchugh/video/7696984795640892685)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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