# Exact pay numbers spelled out for nurses

A health and wellness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/health-and-wellness/exact-pay-numbers-spelled-out-for-nurses

Nursing posts put real salary, hourly or paycheck figures on screen in place of vague career talk. It worked for 4 accounts, with a median of 33x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

Concrete money numbers satisfy curiosity that people are normally shy about. Viewers compare themselves and save the post.

## How to make it

1. State the role, experience and location
2. Show the exact figures (hourly, net pay, state rank or a running counter)
3. Add a twist such as cost of living or an absurd rate

## Hook formula

[Job] with [X] years in [city]: what I really make.

## Examples

- @nurse.alexrn (1.1M followers, TikTok talking head): 64x their usual views. Hook: “DAY IN MY LIFE getting paid $1/hr as a nurse” [Original post](https://www.tiktok.com/@nurse.alexrn/video/7693644241041378590)
- @uworldnursing (79K followers, Instagram slideshow): 53x their usual likes. Hook: “7 RARE NURSING JOBS NOBODY TALKS ABOUT” [Original post](https://www.instagram.com/p/Dezr5-bl13X/)
- @sammmmik (18K followers, TikTok slideshow): 13x their usual views. Hook: “PAY TRANSPARENCY ✨PER DIEM✨ ER NURSE WITH 2.5 YEARS OF EXPERIENCE IN LOS ANGELES” [Original post](https://www.tiktok.com/@sammmmik/photo/7694904883530452238)
- @nurse_austin_ (141K followers, Instagram talking head): 4.2x their usual views. Hook: “HIGHEST PAYING STATES FOR NURSES VS. COST OF LIVING” [Original post](https://www.instagram.com/p/DfA4NVJSreC/)

More health and wellness formats: https://tryvolume.app/working/health-and-wellness.md

## Get the full library

The full library has every post, format and hook in health and wellness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Health and wellness")` for every format, `search_library(shelf: "posts", niche: "Health and wellness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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