# All-you-can-eat deal with exact price first

A food and nutrition format, measured November 8, 2026 by Volume. https://tryvolume.app/working/food-and-nutrition/all-you-can-eat-deal-with-exact-price-first

Open on the dollar price of a buffet or unlimited deal, then show what the spread includes. It worked for 4 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head, Slideshow, Video.

## Why it works

The price puts the value question in viewers' heads from the first second. These posts also hold up the price rules or tiers, so people can judge for themselves.

## How to make it

1. Put the price and 'all you can eat' in the first text line
2. Show the rules (fill-a-box, time limit, tiers)
3. Rapid-list the high-ticket items
4. Say what to skip or maximize

## Hook formula

Trying a $[price] all you can eat [cuisine] [buffet/brunch]

## Examples

- @sydsyummyeats (14K followers, TikTok talking head): 12x their usual views. Hook: “There is” [Original post](https://www.tiktok.com/@sydsyummyeats/video/7690945282061667614)
- @roamwithrocio (33K followers, TikTok video): 7.0x their usual views. Hook: “$60 NYC dinner with unlimited wine” [Original post](https://www.tiktok.com/@roamwithrocio/video/7702614839016819999)
- @thelasvegasfoodie (539K followers, Instagram talking head): 4.1x their usual views. Hook: “AYCE Brunch on The Las Vegas Strip for $30” [Original post](https://www.instagram.com/p/DeUXc2uuqMh/)
- @thecitylists (185K followers, Instagram slideshow): 2.9x their usual likes. Hook: “this east boston spot does an all you can eat brunch every Sunday for $25” [Original post](https://www.instagram.com/p/Deo-kWLoG6-/)

More food and nutrition formats: https://tryvolume.app/working/food-and-nutrition.md

## Get the full library

The full library has every post, format and hook in food and nutrition, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Food and nutrition")` for every format, `search_library(shelf: "posts", niche: "Food and nutrition")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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