# Two versions side by side, labeled

A fitness format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fitness/two-versions-side-by-side-labeled

Put two options next to each other with static labels (Gym vs Home, Think vs Actually, Cut vs Bulk), often with a rating or numbers. It worked for 7 accounts, with a median of 7x their usual reach. Type: Editing trick. Seen as: Video, Talking head, Slideshow.

## Why it works

The contrast is readable at a glance with no explanation, and the labels give the comparison a clear verdict.

## How to make it

1. Split the frame or slide into two labeled halves
2. Run both options at the same moment
3. Add a rating, number or verdict to each

## Hook formula

[Option A] vs [Option B], [labels] side by side

## Examples

- @therun_official (6K followers, TikTok video): 88x their usual views. Hook: “Same 30 mins 3 different ways to burn fat🔥” [Original post](https://www.tiktok.com/@therun_official/video/7704200792000974093)
- @darienj4 (1.8M followers, Instagram talking head): 6.7x their usual likes. Hook: “Gym Home” [Original post](https://www.instagram.com/p/DeRyZtnxS-g/)
- @joshuaktl_ (329K followers, Instagram talking head): 7.2x their usual views. Hook: “What People THINK Builds Big Biceps... 🤡 What ACTUALLY Builds Big Biceps... ✅” [Original post](https://www.instagram.com/p/De1MkTPRQRB/)
- @marcyfitness (13K followers, Instagram talking head): 17x their usual views. Hook: “Ever wonder why” [Original post](https://www.instagram.com/p/De2sBO7j05I/)
- @reformancetraining (13K followers, Instagram slideshow): 7.3x their usual likes. Hook: “BENCH PRESS: BULLDOG GRIP” [Original post](https://www.instagram.com/p/DdtpBWPm9f4/)
- @colder_than_most (25K followers, TikTok slideshow): 5.3x their usual views. Hook: “30g Protein Egg Whites liquid cut 300g 100 kcal | Whole Eggs large bulk 250g 380 kcal” [Original post](https://www.tiktok.com/@colder_than_most/photo/7701341876619644173)
- @dilek_fit_ (968K followers, Instagram talking head): 2.5x their usual views. Hook: “Six pack VS Deep Core” [Original post](https://www.instagram.com/p/DfU5Zl6NPxP/)

More fitness formats: https://tryvolume.app/working/fitness.md

## Get the full library

The full library has every post, format and hook in fitness, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fitness")` for every format, `search_library(shelf: "posts", niche: "Fitness")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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