# Exact height stamped on screen first

A fashion format, measured November 8, 2026 by Volume. https://tryvolume.app/working/fashion/exact-height-stamped-on-screen-first

Put your precise height or body stats on screen in the first seconds so viewers with the same proportions know it's for them. It worked for 10 accounts, with a median of 9x their usual reach. Type: Angle. Seen as: Talking head, Slideshow.

## Why it works

Fit advice depends on proportions, so a specific measurement filters the audience and builds trust. Petite and short viewers stay to see how pieces fit someone their size.

## How to make it

1. Write the exact height (and sometimes weight or bust) in the hook
2. Say or show the fit problem it solves
3. Demonstrate each piece on your body

## Hook formula

[item] for [group], I'm [exact height] for reference

## Examples

- @edge_hub_ (151K followers, TikTok talking head): 44x their usual views. Hook: “178cm,98kg Winter outfits collection” [Original post](https://www.tiktok.com/@edge_hub_/video/7701310563032386846)
- @soleilssofiaa (253K followers, TikTok talking head): 69x their usual views. Hook: “WHERE DO THE PETITE GIRLS SHOP?” [Original post](https://www.tiktok.com/@soleilssofiaa/video/7693232775742164238)
- @shortkinglifestyle (66K followers, Instagram talking head): 9.4x their usual views. Hook: “I'm 5'3" my height is the problem” [Original post](https://www.instagram.com/p/DeW8UC4RupP/)
- @mommasinpajamas (89K followers, TikTok talking head): 16x their usual views. Hook: “Fall Finds tall boots for the short girls 5 foot, 130lb, 32G” [Original post](https://www.tiktok.com/@mommasinpajamas/video/7695928552054721806)
- @annejelicadenise (73K followers, TikTok slideshow): 14x their usual views. Hook: “FALL PETITE OUTFIT INSPO as a 5'0 girly” [Original post](https://www.tiktok.com/@annejelicadenise/photo/7700806757492296990)
- @bychloewen (17K followers, TikTok talking head): 10x their usual views. Hook: “ZARA TRY ON HAUL (I'M 5'2" FOR REFERENCE)” [Original post](https://www.tiktok.com/@bychloewen/video/7693201198257638669)
- @noahrwalters (41K followers, TikTok talking head): 7.6x their usual views. Hook: “MY JEAN ROTATION:” [Original post](https://www.tiktok.com/@noahrwalters/video/7697360580511894797)
- @mayafow (611K followers, TikTok talking head): 4.3x their usual views. Hook: “fall pants for petites” [Original post](https://www.tiktok.com/@mayafow/video/7693221958464376094)
- @diaryofhers (25K followers, TikTok talking head): 6.2x their usual views. Hook: “short girl finds from a 5'1 girl” [Original post](https://www.tiktok.com/@diaryofhers/video/7702486663015976223)
- @petiteelliee (171K followers, Instagram talking head): 2.8x their usual views. Hook: “I am five foot exactly” [Original post](https://www.instagram.com/p/De9zSUnoqoO/)

More fashion formats: https://tryvolume.app/working/fashion.md

## Get the full library

The full library has every post, format and hook in fashion, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Fashion")` for every format, `search_library(shelf: "posts", niche: "Fashion")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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