# Your niche crossed with a famous unrelated thing

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/your-niche-crossed-with-a-famous-unrelated-thing

Link your small pet niche to a huge outside interest, such as Roblox, collectible toys, or a medical-history fact, and show both together. It worked for 3 accounts, with a median of 10x their usual reach. Type: Angle. Seen as: Screen recording, Voiceover, Video.

## Why it works

The bigger audience finds a reason to care, and niche viewers share it. Each post shows both objects or worlds in the first shot.

## How to make it

1. Pick a large, unrelated interest your niche can touch.
2. Show the real setup and the other thing together in the opening shot.
3. Pan, hang or stage one on the other to show the link.

## Hook formula

Have you ever wanted to play a [niche] game on [big platform]? / What do [niche] and [everyday object] have in common?

## Examples

- @junisgeckos (6K followers, TikTok screen recording): 115x their usual views. Hook: “Have you ever wanted to play a reptile game on Roblox?” [Original post](https://www.tiktok.com/@junisgeckos/video/7701538333813509407)
- @zenhabitats (35K followers, Instagram voiceover): 10x their usual views. Hook: “What do frogs and pregnancy tests have in” [Original post](https://www.instagram.com/p/Dejyc8YuqSW/)
- @violasfish (5K followers, Instagram video): 8.0x their usual views. Hook: “If you collect LPS and have aquariums, you should know the birds can hook onto your light and rimless tanks 🫣” [Original post](https://www.instagram.com/p/DeXkikwPKEh/)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

Your post here and want it removed? Email support@tryvolume.app.