# Put the exact age in the hook

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/put-the-exact-age-in-the-hook

Target viewers by naming a specific age or milestone of the pet. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head.

## Why it works

Owners at that stage self-select straight away, and a specific age feels both urgent and relevant.

## How to make it

1. Pick a specific age or window
2. Put it in the hook and on screen
3. Deliver advice or proof tied to that stage

## Hook formula

If your [pet] is [age X] to [age Y]...

## Examples

- @australianshepherd_ (5K followers, TikTok talking head): 30x their usual views. Hook: “tricks my 11 week old puppy knows” [Original post](https://www.tiktok.com/@australianshepherd_/video/7700200501756857631)
- @thepitbulldad (19K followers, TikTok talking head): 7.4x their usual views. Hook: “if your pitbull is between the ages of 4 and 9” [Original post](https://www.tiktok.com/@thepitbulldad/video/7698432238685293846)
- @sunshinedogtraining (34K followers, TikTok talking head): 4.9x their usual views. Hook: “16 WEEKS? OH, HONEY.” [Original post](https://www.tiktok.com/@sunshinedogtraining/video/7690369990528208142)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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