# Open by answering a hater's comment

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/open-by-answering-a-hater-s-comment

Start a routine video with a snarky or critical comment and respond to it before showing off your setup. It worked for 7 accounts, with a median of 7x their usual reach. Type: Angle. Seen as: Talking head, Video, Skit.

## Why it works

Seeing a real insult makes viewers curious and defensive. It makes an ordinary morning or prep video feel like a rebuttal they want to see land.

## How to make it

1. Quote the critical comment on screen or aloud
2. Answer it with humor or math
3. Show the routine or setup that proves your point

## Hook formula

Someone said '[insulting comment]' so now let's [impressive routine]

## Examples

- @emmyems31 (406K followers, TikTok talking head): 42x their usual views. Hook: “SPEND THE MORNING WITH ME ☀️ 5:45-9am” [Original post](https://www.tiktok.com/@emmyems31/video/7691408673087753503)
- @x.phoebe.eq.x (14K followers, TikTok video): 59x their usual views. Hook: ““Shires can’t run”” [Original post](https://www.tiktok.com/@x.phoebe.eq.x/video/7691608326504811798)
- @mochiandcheddar (272K followers, Instagram talking head): 11x their usual views. Hook: “The same man who said he wanted a dog btw” [Original post](https://www.instagram.com/p/Deswyqkh20D/)
- @whiskeytoller (270K followers, Instagram skit): 7.0x their usual views. Hook: ““Get a water dog” they said” [Original post](https://www.instagram.com/p/Dez30j0R_1f/)
- @renusdelph (946K followers, TikTok talking head): 6.4x their usual views. Hook: “Reply to Novae's Magical Friends's comment scruffing cats is harmful they're not "letting you" you're forcing it 😢” [Original post](https://www.tiktok.com/@renusdelph/video/7698860228170796318)
- @mochiandcheddar1 (60K followers, TikTok video): 7.2x their usual views. Hook: “A year ago I posted this video of my cats enjoying churu popsicles as enrichment” [Original post](https://www.tiktok.com/@mochiandcheddar1/video/7695121108151962893)
- @raya_reptiles (15K followers, TikTok skit): 4.5x their usual views. Hook: ““you have reptiles? How are you not scared of them?”” [Original post](https://www.tiktok.com/@raya_reptiles/video/7693959285197376781)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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