# List items appear one by one over footage

A family and pets format, measured November 8, 2026 by Volume. https://tryvolume.app/working/family-and-pets/list-items-appear-one-by-one-over-footage

Build the numbered list on screen, adding each point as you reach it, over personal or work footage. It worked for 3 accounts, with a median of 28x their usual reach. Type: Editing trick. Seen as: Talking head.

## Why it works

A visible countdown keeps viewers waiting for the next item. The footage supplies authority or context.

## How to make it

1. Show the header or an empty list
2. Add each point as you say it
3. Run the list over work or archive footage

## Hook formula

[N] things I wish every [client] knew about [event]

## Examples

- @sarahjeansutton (26K followers, TikTok talking head): 90x their usual views. Hook: “shameless BOUNDARIES BEFORE BIRTH” [Original post](https://www.tiktok.com/@sarahjeansutton/video/7699603592847559949)
- @dr.mikaela.rush (141K followers, TikTok talking head): 33x their usual views. Hook: “Why can a repeat C-section take longer than the first?” [Original post](https://www.tiktok.com/@dr.mikaela.rush/video/7704683895010250015)
- @ellesmaddry (58K followers, TikTok talking head): 2.8x their usual views. Hook: “10 things I've learned from having a 4 month old” [Original post](https://www.tiktok.com/@ellesmaddry/video/7695542541654985997)

More family and pets formats: https://tryvolume.app/working/family-and-pets.md

## Get the full library

The full library has every post, format and hook in family and pets, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Family and pets")` for every format, `search_library(shelf: "posts", niche: "Family and pets")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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