# Teach a hack from your shop routine

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/teach-a-hack-from-your-shop-routine

Take one technique from your daily work and give it away so anyone can copy it. It worked for 4 accounts, with a median of 19x their usual reach. Type: Angle. Seen as: Video, Talking head, Voiceover.

## Why it works

A universally useful trick (sugar water on cake, a foil strip, a gift bag from paper) appeals to non-customers, who save it. Giving away the exact steps proves expertise.

## How to make it

1. Pick one trick or house recipe from your normal work
2. Put the key result or tip in the first frame
3. Show exact steps or measurements, then your product

## Hook formula

Here's a little trick we use in my [business] that you can copy: [result].

## Examples

- @wulihome (202K followers, TikTok video): 66x their usual views. Hook: “How I fold a little gift bag For today’s gift order 🎁” [Original post](https://www.tiktok.com/@wulihome/video/7692581420564352274)
- @mrslacysmagnoliahouse (21K followers, Instagram talking head): 33x their usual views. Hook: “SUGAR WATER IS THE SECRET TO MOIST CAKE” [Original post](https://www.instagram.com/p/De9Dd-CFexr/)
- @dippedbyryder (693K followers, TikTok voiceover): 3.5x their usual views. Hook: “Don’t want to pay someone hundreds of $$ to make treats? Do it yourself!👨‍🍳” [Original post](https://www.tiktok.com/@dippedbyryder/video/7703262835022859534)
- @nanaykitchen (12K followers, Instagram talking head): 5.7x their usual views. Hook: “Cook BBQ Pork Skewers with Kuya Jeff 🔥” [Original post](https://www.instagram.com/p/DeAL54LhiCR/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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