# Exact dollar figures revealed where others hide them

A business and marketing format, measured November 8, 2026 by Volume. https://tryvolume.app/working/business-and-marketing/exact-dollar-figures-revealed-where-others-hide-them

Reveal real prices, payouts, or salaries with unrounded numbers and screen proof. It worked for 3 accounts, with a median of 6x their usual reach. Type: Angle. Seen as: Talking head, Screen recording.

## Why it works

Transparent money numbers trigger curiosity and debate, and beat generic advice posts from the same accounts.

## How to make it

1. Lead with the specific number or question
2. Show proof such as analytics, a calculator, or a stat
3. Explain what drives the numbers

## Hook formula

How much does [thing] pay or cost? Exactly [specific number]

## Examples

- @realjbcontent (7K followers, TikTok talking head): 121x their usual views. Hook: “HOW MUCH DOES TIKTOK PAY FOR 288,000 VIEWS?” [Original post](https://www.tiktok.com/@realjbcontent/video/7698483959159590157)
- @dantebrunelli_2 (45K followers, TikTok talking head): 6.0x their usual views. Hook: “THE FASTEST WAY TO LOSE IN BUSINESS” [Original post](https://www.tiktok.com/@dantebrunelli_2/video/7692590471440272670)
- @dkurien (471K followers, Instagram screen recording): 2.6x their usual views. Hook: “How much for a logo design?” [Original post](https://www.instagram.com/p/DekB7F9pMeH/)

More business and marketing formats: https://tryvolume.app/working/business-and-marketing.md

## Get the full library

The full library has every post, format and hook in business and marketing, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Business and marketing")` for every format, `search_library(shelf: "posts", niche: "Business and marketing")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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