# 'I want to smell like...' persona slides

A beauty format, measured November 8, 2026 by Volume. https://tryvolume.app/working/beauty/i-want-to-smell-like-persona-slides

Sort product picks into hyper-specific aspirational vibes or personas rather than generic ratings. It worked for 3 accounts, with a median of 18x their usual reach. Type: Angle. Seen as: Slideshow.

## Why it works

Viewers find their own identity ('generational wealth', 'aura farmer', soft vs dark feminine) and save or share the slide that fits them. Ellipses and price tiers keep swipes going.

## How to make it

1. Open with the 'I want to smell like...' hook
2. Give each slide one specific persona or vibe
3. Put products with prices under each, optionally as budget/mid/luxury

## Hook formula

I want to smell like... [hyper-specific persona]

## Examples

- @ellaxcharlotte_ (46K followers, TikTok slideshow): 36x their usual views. Hook: “soft feminine...” [Original post](https://www.tiktok.com/@ellaxcharlotte_/photo/7692808288307612950)
- @abdulsfrags (5K followers, TikTok slideshow): 12x their usual views. Hook: “I want to smell like... >>>” [Original post](https://www.tiktok.com/@abdulsfrags/photo/7699173543380110625)
- @ga.sniffs (61K followers, Instagram slideshow): 4.0x their usual likes. Hook: “I Wanna Smell Like..” [Original post](https://www.instagram.com/p/Deroz88lpaZ/)

More beauty formats: https://tryvolume.app/working/beauty.md

## Get the full library

The full library has every post, format and hook in beauty, plus long-running Meta ads, and your AI agent can search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "formats", niche: "Beauty")` for every format, `search_library(shelf: "posts", niche: "Beauty")` for examples with transcripts and scripts.

## How this is measured

- Every post is compared with its own account's usual reach, not with other accounts. "14x their usual" means the post got 14 times the median views of that account's recent posts.
- TikTok videos and Instagram Reels are measured on views. Instagram carousels have no view count, so they are measured on likes against the account's usual likes, and say so.
- A post makes the library at 2x its account's usual or more. A format is a repeatable move (what is said or shown, or how it is edited) that several accounts used in breakout posts. It is listed here once it worked for 3 or more different accounts.
- Formats rank on how many accounts they worked for and how far above usual, damped so a fluke on one tiny account cannot outrank a format that worked for ten.

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