# The Farmer's Dog ads: what's working in its Facebook and Instagram ads, November 2026

Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/the-farmer-s-dog

The Farmer's Dog (family and pets, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 227 days: “Dog food should be food, not burnt brown balls.” The ad types it repeats: static, testimonial, product demo.

## The Farmer's Dog's live ads, longest running first

### 1. “Dog food should be food, not burnt brown balls.”

- Type: Static. Format: Licking-chops dog with personalized box unboxing
- Running: 227 days. Reach: #3 by reach of The Farmer's Dog's 7 active ads
- Ad text: Dog food should be food, not burnt brown balls. Switch to a smarter, healthy pet food today and get 50% off your first box.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=907487392096359)

### 2. “Real, fresh dog food”

- Type: Static. Format: Packaged pouch over unpackaged texture close-up
- Running: 157 days, 2 versions. Reach: #1 by reach of The Farmer's Dog's 7 active ads
- Ad text: Feeding real, fresh food has real, healthy benefits for dogs. Get 50% off your first box and give your dog a fresh start.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=36294478773499333)

### 3. “I feel like for me I'm very into my nutrition and what I'm putting into my body”

- Type: Testimonial. Format: Pro athlete matches dog nutrition to own
- Running: 69 days. Reach: #21 by reach of The Farmer's Dog's 7 active ads
- Ad text: On the court, US No. 1 Jess Pegula smashes her opponents; off the court, it's all love for her three dogs, Maddie, Des, and Mabel. The trio eats The Farmer’s Dog, real, human-grade food that supports
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=3602687613202440)

### 4. “You'd think this was homemade”

- Type: Product demo. Format: Homemade look + eager dog proof
- Running: 67 days, 2 versions. Reach: #10 by reach of The Farmer's Dog's 7 active ads
- Ad text: I regret not trying THIS sooner 🐶🐾🧡
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=2334789840591692)

### 5. “The hair is my biggest thing, the hair is just beautiful.”

- Type: Testimonial. Format: Tough NFL athlete gushing over soft dog fur
- Running: 58 days. Reach: #22 by reach of The Farmer's Dog's 7 active ads
- Ad text: Real food has made a huge difference for NFL running back Cam Skattebo and his dogs, Duke Daizy, and Cheech. Get 50% off your first box and see how it can change the game for your dog.
- [Meta Ad Library](https://www.facebook.com/ads/library/?id=1777385156724211)

## Other family and pets brands

- [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days
- [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days
- [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days
- [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days
- [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days
- [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days
- [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days
- [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days

## See the creatives

The Volume library shows The Farmer's Dog's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library

Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "The Farmer's Dog")`.

## How this is measured

- Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal.
- "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made.
- A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen.

## FAQ

**What ads is The Farmer's Dog running on Facebook and Instagram?**
5 ads qualify this week: “Dog food should be food, not burnt brown balls.” (static, 227 days); “Real, fresh dog food” (static, 157 days); “I feel like for me I'm very into my nutrition and what I'm putting into my body” (testimonial, 69 days); “You'd think this was homemade” (product demo, 67 days); “The hair is my biggest thing, the hair is just beautiful.” (testimonial, 58 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/the-farmer-s-dog.

**What is The Farmer's Dog's longest-running ad?**
“Dog food should be food, not burnt brown balls.”, a static (licking-chops dog with personalized box unboxing) that has run 227 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=907487392096359

**What hooks does The Farmer's Dog use in its ads?**
Its live ads open with “Dog food should be food, not burnt brown balls.”, “Real, fresh dog food”, “I feel like for me I'm very into my nutrition and what I'm putting into my body”, “You'd think this was homemade”.

**Which other family and pets brands have ads that are working?**
West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads.

**How do I see The Farmer's Dog's ads myself?**
Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "The Farmer's Dog").


Your ad here and want it removed? Email support@tryvolume.app.