# That Pickleball Guy ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/that-pickleball-guy That Pickleball Guy (sports and outdoors, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 236 days: “This is the Aura Pro, Friday's most powerful paddle ever.” The ad types it repeats: talking head, product demo, founder to camera. ## That Pickleball Guy's live ads, longest running first ### 1. “This is the Aura Pro, Friday's most powerful paddle ever.” - Type: Talking head. Format: On-court legal limit power pitch - Running: 236 days, 2 versions. Reach: #3 by reach of That Pickleball Guy's 7 active ads - Ad text: 5 reasons why I love the Friday Aura Pro: ✅ Gen 4 double thermoformed full-foam paddle made to hit hard ✅ This loud, poppy, and explosive build uses a PATENT-PENDING rubber-wrapped core ✅ Patent-pendi - [Meta Ad Library](https://www.facebook.com/ads/library/?id=811345631993581) ### 2. “I haven't hit this paddle in a long time, this is Friday's original paddle.” - Type: Product demo. Format: POV rally and mid-game offer pitch - Running: 145 days. Reach: #1 by reach of That Pickleball Guy's 7 active ads - Ad text: New to pickleball? Start with the paddle trusted by 100,000+ players. Huge sweet spot, effortless power and two paddles for just $99. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1352267790120390) ### 3. “Sound of your next paddle.” - Type: Founder to camera. Format: Creator signature product walkthrough with sound hook - Running: 93 days. Reach: #5 by reach of That Pickleball Guy's 7 active ads - Ad text: 5 reasons you need to try the Friday Aura Pro: ✅ Gen 4 double thermoformed full-foam paddle made to hit hard ✅ This loud, poppy, and explosive build uses a PATENT-PENDING rubber-wrapped core ✅ Patent- - [Meta Ad Library](https://www.facebook.com/ads/library/?id=908657665043448) ### 4. “30-DAY PICKLEBALL CHALLENGE” - Type: Other. Format: Pickleball court zones as typographic grid - Running: 23 days, 2 versions. Reach: #6 by reach of That Pickleball Guy's 7 active ads - Ad text: It's easier to keep showing up when someone's there to ask, "How's it going?" On November 1, we're starting the 3.5 → 4.0 Challenge together. For 30 days, you'll have a plan to follow and check-ins t - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1054979280907735) ### 5. “3.5 to 4.0 challenge starts November 1st inside of That Pickleball School” - Type: Founder to camera. Format: Information overload diagnosis walk-and-talk - Running: 23 days. Reach: #13 by reach of That Pickleball Guy's 7 active ads - Ad text: "I know I'm capable of playing better. I just can't seem to do it consistently." If you've had that thought, you're the player I'm building this for. You watch the videos. Maybe even take notes. Then - [Meta Ad Library](https://www.facebook.com/ads/library/?id=3356069291249005) ## Other sports and outdoors brands - [Omnia Fishing](https://tryvolume.app/working/ads/omnia-fishing.md): 4 live ads, longest 1,214 days - [Prosendr](https://tryvolume.app/working/ads/prosendr.md): 3 live ads, longest 1,141 days - [Friday Pickleball](https://tryvolume.app/working/ads/friday-pickleball.md): 3 live ads, longest 1,111 days - [My Golfing Store Inc.](https://tryvolume.app/working/ads/my-golfing-store-inc.md): 4 live ads, longest 1,013 days - [NorthernRoyal](https://tryvolume.app/working/ads/northernroyal.md): 5 live ads, longest 900 days - [Spivo GmbH](https://tryvolume.app/working/ads/spivo-gmbh.md): 5 live ads, longest 716 days - [Sparrow Golf](https://tryvolume.app/working/ads/sparrow-golf.md): 5 live ads, longest 509 days - [Pickleball Central](https://tryvolume.app/working/ads/pickleball-central.md): 3 live ads, longest 482 days ## See the creatives The Volume library shows That Pickleball Guy's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "That Pickleball Guy")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is That Pickleball Guy running on Facebook and Instagram?** 5 ads qualify this week: “This is the Aura Pro, Friday's most powerful paddle ever.” (talking head, 236 days); “I haven't hit this paddle in a long time, this is Friday's original paddle.” (product demo, 145 days); “Sound of your next paddle.” (founder to camera, 93 days); “30-DAY PICKLEBALL CHALLENGE” (other, 23 days); “3.5 to 4.0 challenge starts November 1st inside of That Pickleball School” (founder to camera, 23 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/that-pickleball-guy. **What is That Pickleball Guy's longest-running ad?** “This is the Aura Pro, Friday's most powerful paddle ever.”, a talking head (on-court legal limit power pitch) that has run 236 days in 2 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=811345631993581 **What hooks does That Pickleball Guy use in its ads?** Its live ads open with “This is the Aura Pro, Friday's most powerful paddle ever.”, “I haven't hit this paddle in a long time, this is Friday's original paddle.”, “Sound of your next paddle.”, “30-DAY PICKLEBALL CHALLENGE”. **Which other sports and outdoors brands have ads that are working?** Omnia Fishing (4 live ads, longest 1,214 days), Prosendr (3 live ads, longest 1,141 days), Friday Pickleball (3 live ads, longest 1,111 days), My Golfing Store Inc. (4 live ads, longest 1,013 days), NorthernRoyal (5 live ads, longest 900 days). Every niche: https://tryvolume.app/working/ads. **How do I see That Pickleball Guy's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "That Pickleball Guy"). Your ad here and want it removed? Email support@tryvolume.app.