# Spotify ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/spotify Spotify (culture and creative, app) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 170 days: “Love my Countdown Page!” The ad types it repeats: testimonial, other, listicle. ## Spotify's live ads, longest running first ### 1. “Love my Countdown Page!” - Type: Testimonial. Format: Marquee creator endorsement with UI walkthrough - Running: 170 days. Reach: #30 by reach of Spotify's 12 active ads - Ad text: Set up Countdown Pages to encourage your fans to pre-save and boost streams! - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1361026652187674) ### 2. “MEET YOUR LOYAL FANS.” - Type: Other. Format: Pareto principle stat equation card - Running: 169 days. Reach: #3 by reach of Spotify's 12 active ads - Ad text: Just 2% of listeners drive 18%+ of streams and 50% of ticket sales. Grow your super listeners with Spotify for Artists. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=867815362307637) ### 3. “3 video formats you can upload to Spotify” - Type: Listicle. Format: Tilted thumbnail grid carousel cover - Running: 104 days. Reach: #25 by reach of Spotify's 12 active ads - Ad text: 3 ways to upload music videos to Spotify. Which one are you uploading first? 📽️ - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1026243953601674) ### 4. “34 MINUTE COMMUTE?” - Type: Podcast clip. Format: Exact commute time matched to content - Running: 25 days. Reach: #5 by reach of Spotify's 12 active ads - Ad text: Time for a Podcast - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1083887027789775) ### 5. “Two hours with The Joe Rogan Experience takes you somewhere new” - Type: Podcast clip. Format: Celebrity guest variety reel with UI demo - Running: 25 days, 2 versions. Reach: #2 by reach of Spotify's 12 active ads - Ad text: One episode leads to endless stories with Joe Rogan. Watch or listen to full episodes of The Joe Rogan Experience on Spotify. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1090409843893886) ## Other culture and creative brands - [Moses Aurelius](https://tryvolume.app/working/ads/moses-aurelius.md): 5 live ads, longest 859 days - [Life of Colour](https://tryvolume.app/working/ads/life-of-colour.md): 4 live ads, longest 836 days - [Ocean Beach Pallet CO](https://tryvolume.app/working/ads/ocean-beach-pallet-co.md): 3 live ads, longest 814 days - [OnBeat](https://tryvolume.app/working/ads/onbeat.md): 4 live ads, longest 719 days - [Zombie Guitar](https://tryvolume.app/working/ads/zombie-guitar.md): 5 live ads, longest 717 days - [Nrth Media](https://tryvolume.app/working/ads/nrth-media.md): 5 live ads, longest 558 days - [Muse App](https://tryvolume.app/working/ads/muse-app.md): 4 live ads, longest 558 days - [AutioApp](https://tryvolume.app/working/ads/autioapp.md): 5 live ads, longest 481 days ## See the creatives The Volume library shows Spotify's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Spotify")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Spotify running on Facebook and Instagram?** 5 ads qualify this week: “Love my Countdown Page!” (testimonial, 170 days); “MEET YOUR LOYAL FANS.” (other, 169 days); “3 video formats you can upload to Spotify” (listicle, 104 days); “34 MINUTE COMMUTE?” (podcast clip, 25 days); “Two hours with The Joe Rogan Experience takes you somewhere new” (podcast clip, 25 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/spotify. **What is Spotify's longest-running ad?** “Love my Countdown Page!”, a testimonial (marquee creator endorsement with ui walkthrough) that has run 170 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1361026652187674 **What hooks does Spotify use in its ads?** Its live ads open with “Love my Countdown Page!”, “MEET YOUR LOYAL FANS.”, “3 video formats you can upload to Spotify”, “34 MINUTE COMMUTE?”. **Which other culture and creative brands have ads that are working?** Moses Aurelius (5 live ads, longest 859 days), Life of Colour (4 live ads, longest 836 days), Ocean Beach Pallet CO (3 live ads, longest 814 days), OnBeat (4 live ads, longest 719 days), Zombie Guitar (5 live ads, longest 717 days). Every niche: https://tryvolume.app/working/ads. **How do I see Spotify's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Spotify"). Your ad here and want it removed? Email support@tryvolume.app.