# SoFi ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/sofi SoFi (money, service) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 173 days: “Excuse me miss I think you dropped something.” The ad types it repeats: talking head, testimonial, other. ## SoFi's live ads, longest running first ### 1. “Excuse me miss I think you dropped something.” - Type: Talking head. Format: Mistaken street-interview reverse pitch - Running: 173 days. Reach: #3 by reach of SoFi's 23 active ads - Ad text: Looking to consolidate your high-interest debt? Check out your rate with SoFi! - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1625936965148940) ### 2. “PEOPLE HAVE MONEY QUESTIONS. SoFi MEMBERS HAVE MONEY ANSWERS.” - Type: Testimonial. Format: Studio AMA with real debt numbers - Running: 173 days. Reach: #2 by reach of SoFi's 23 active ads - Ad text: Mallory didn’t let her bad debt slow the baby train. A low fixed rate SoFi personal loan kept her finances on track. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1299209568284699) ### 3. “STOP PAYING OFF FOUR BALANCES and listen up 📢” - Type: Talking head. Format: Mini-mic debt consolidation explainer with UI - Running: 139 days. Reach: #6 by reach of SoFi's 23 active ads - Ad text: Consolidate high-interest debt with a SoFi Personal Loan: low fixed rates, low monthly payments, and no fees required. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1547775566876574) ### 4. “My sister's wedding was fun the first time” - Type: Other. Format: Trapped at the event you're paying off - Running: 53 days. Reach: #5 by reach of SoFi's 23 active ads - Ad text: High-interest debt can keep you stuck. A low fixed-rate SoFi Personal Loan could help you move on smarter. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1555016325910664) ## Other money brands - [Stack App](https://tryvolume.app/working/ads/stack-app.md): 3 live ads, longest 1,684 days - [Veteran Debt Assistance](https://tryvolume.app/working/ads/veteran-debt-assistance.md): 4 live ads, longest 651 days - [Dave Ramsey](https://tryvolume.app/working/ads/dave-ramsey.md): 3 live ads, longest 468 days - [Freedom Debt Relief](https://tryvolume.app/working/ads/freedom-debt-relief.md): 5 live ads, longest 387 days - [Kikoff](https://tryvolume.app/working/ads/kikoff.md): 5 live ads, longest 279 days - [Jeff Bishop](https://tryvolume.app/working/ads/jeff-bishop.md): 3 live ads, longest 234 days - [Chase](https://tryvolume.app/working/ads/chase.md): 3 live ads, longest 182 days - [Albert](https://tryvolume.app/working/ads/albert.md): 4 live ads, longest 181 days ## See the creatives The Volume library shows SoFi's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "SoFi")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is SoFi running on Facebook and Instagram?** 4 ads qualify this week: “Excuse me miss I think you dropped something.” (talking head, 173 days); “PEOPLE HAVE MONEY QUESTIONS. SoFi MEMBERS HAVE MONEY ANSWERS.” (testimonial, 173 days); “STOP PAYING OFF FOUR BALANCES and listen up 📢” (talking head, 139 days); “My sister's wedding was fun the first time” (other, 53 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/sofi. **What is SoFi's longest-running ad?** “Excuse me miss I think you dropped something.”, a talking head (mistaken street-interview reverse pitch) that has run 173 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1625936965148940 **What hooks does SoFi use in its ads?** Its live ads open with “Excuse me miss I think you dropped something.”, “PEOPLE HAVE MONEY QUESTIONS. SoFi MEMBERS HAVE MONEY ANSWERS.”, “STOP PAYING OFF FOUR BALANCES and listen up 📢”, “My sister's wedding was fun the first time”. **Which other money brands have ads that are working?** Stack App (3 live ads, longest 1,684 days), Veteran Debt Assistance (4 live ads, longest 651 days), Dave Ramsey (3 live ads, longest 468 days), Freedom Debt Relief (5 live ads, longest 387 days), Kikoff (5 live ads, longest 279 days). Every niche: https://tryvolume.app/working/ads. **How do I see SoFi's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "SoFi"). Your ad here and want it removed? Email support@tryvolume.app.