# Sidekick ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/sidekick Sidekick (health and wellness, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 342 days: “Wow, that ankle is like Fort Knox now.” The ad types it repeats: product demo, talking head, static. ## Sidekick's live ads, longest running first ### 1. “Wow, that ankle is like Fort Knox now.” - Type: Product demo. Format: Skeleton rubber-band and painted-muscle anatomy demo - Running: 342 days. Reach: #1 by reach of Sidekick's 29 active ads - Ad text: Your ankles are your foundation. When they’re weak, everything suffers: your knees, hips, even your balance. That’s why we built the AxisBoard. A single-leg balance board that retrains your ankles, f - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2746157435725205) ### 2. “If you have pain here, it's probably because this muscle is too weak.” - Type: Product demo. Format: Painted leg anatomy pain diagnosis demo - Running: 150 days. Reach: #5 by reach of Sidekick's 29 active ads - Ad text: “I am 9/10 days through the posterior tibialis tendinopathy (easy level) program and feel some of the exercises are challenging my smaller stabilizing/supportive muscles, more than 10 months of physic - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2118813188678854) ### 3. “My feet don't even hurt.” - Type: Talking head. Format: 3-day pain relief diary with flash-forward hook - Running: 129 days. Reach: #3 by reach of Sidekick's 29 active ads - Ad text: 94%. That's how many people with plantar fasciitis felt relief after using a Sidekick muscle scraper in a clinical study. We designed Eclipse for the people who’ve tried EVERYTHING: frozen water bott - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1067989358916573) ### 4. “Cheaper Than 1 PT Visit Lasts a Lifetime” - Type: Static. Format: One-time hardware vs recurring clinic copay - Running: 91 days. Reach: #2 by reach of Sidekick's 29 active ads - Ad text: "$89 sounded steep, until I added up two PT copays." The AxisBoard is one-time and lasts a lifetime. It comes with 10-day PT-designed plans for 9 foot and ankle injuries in the Sidekick app, plus a 1 - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1373113554152831) ### 5. “HSA/FSA ELIGIBLE” - Type: Static. Format: HSA/FSA tax savings as discount angle - Running: 67 days. Reach: #4 by reach of Sidekick's 29 active ads - Ad text: Your HSA/FSA funds can cover the AxisBoard. Save an average of 30% on the same rehab tool physical therapists use. Most people don't even realize this is eligible. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2131912771087822) ## Other health and wellness brands - [Inito](https://tryvolume.app/working/ads/inito.md): 4 live ads, longest 658 days - [CPAP.com](https://tryvolume.app/working/ads/cpap-com.md): 3 live ads, longest 467 days - [FC2 Female Condom® (internal condom)](https://tryvolume.app/working/ads/fc2-female-condom-internal-condom.md): 5 live ads, longest 395 days - [Bend: Stretching & Flexibility](https://tryvolume.app/working/ads/bend-stretching-and-flexibility.md): 4 live ads, longest 385 days - [Restelle](https://tryvolume.app/working/ads/restelle.md): 5 live ads, longest 321 days - [Alicia Darling](https://tryvolume.app/working/ads/alicia-darling.md): 5 live ads, longest 276 days - [TreatMyOCD](https://tryvolume.app/working/ads/treatmyocd.md): 5 live ads, longest 245 days - [Fitness Addiction Blog](https://tryvolume.app/working/ads/fitness-addiction-blog.md): 4 live ads, longest 216 days ## See the creatives The Volume library shows Sidekick's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "Sidekick")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is Sidekick running on Facebook and Instagram?** 5 ads qualify this week: “Wow, that ankle is like Fort Knox now.” (product demo, 342 days); “If you have pain here, it's probably because this muscle is too weak.” (product demo, 150 days); “My feet don't even hurt.” (talking head, 129 days); “Cheaper Than 1 PT Visit Lasts a Lifetime” (static, 91 days); “HSA/FSA ELIGIBLE” (static, 67 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/sidekick. **What is Sidekick's longest-running ad?** “Wow, that ankle is like Fort Knox now.”, a product demo (skeleton rubber-band and painted-muscle anatomy demo) that has run 342 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=2746157435725205 **What hooks does Sidekick use in its ads?** Its live ads open with “Wow, that ankle is like Fort Knox now.”, “If you have pain here, it's probably because this muscle is too weak.”, “My feet don't even hurt.”, “Cheaper Than 1 PT Visit Lasts a Lifetime”. **Which other health and wellness brands have ads that are working?** Inito (4 live ads, longest 658 days), CPAP.com (3 live ads, longest 467 days), FC2 Female Condom® (internal condom) (5 live ads, longest 395 days), Bend: Stretching & Flexibility (4 live ads, longest 385 days), Restelle (5 live ads, longest 321 days). Every niche: https://tryvolume.app/working/ads. **How do I see Sidekick's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "Sidekick"). Your ad here and want it removed? Email support@tryvolume.app.