# SALT & STONE ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/salt-and-stone SALT & STONE (beauty, physical product) has 5 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 255 days: “To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation.” The ad types it repeats: other, testimonial, unboxing. ## SALT & STONE's live ads, longest running first ### 1. “To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation.” - Type: Other. Format: Secretly filmed street compliments compilation - Running: 255 days, 5 versions. Reach: #14 by reach of SALT & STONE's 20 active ads - Ad text: The Body Mist everyone's obsessed with. Formulated for lightweight hydration and lasting scent, this mist is gentle enough for every inch of skin. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1390644009045342) ### 2. ““I'm actually mad about how much I love this product. Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want...” - Type: Testimonial. Format: Sunset silhouette with hyperbolic switching review - Running: 255 days, 4 versions. Reach: #5 by reach of SALT & STONE's 20 active ads - Ad text: 100% effective, 100% more compliments ✨ Prepare to lose count of how many times you hear, "You smell amazing, what are you wearing?" - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1641291953884899) ### 3. “The best scent to ever exist ever in life” - Type: Testimonial. Format: Aggressive overspraying + 'sounds like trees' objection - Running: 208 days, 4 versions. Reach: #7 by reach of SALT & STONE's 20 active ads - Ad text: The Body Mist that launched a thousand compliments. Find your signature fragrance in the Body Mist that makes everyone ask, "what are you wearing?" - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1292746629447861) ### 4. “This always-sold-out set is back, now with our newest, most viral scent.” - Type: Unboxing. Format: ASMR bathroom drawer restock unboxing - Running: 185 days, 6 versions. Reach: #3 by reach of SALT & STONE's 20 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1327668209216112) ### 5. “I've literally seen people get stopped on the street because of Salt & Stone, so I had to try the Discovery Set for myself.” - Type: Talking head. Format: Four-scent live sniff test and review - Running: 51 days, 5 versions. Reach: #30 by reach of SALT & STONE's 20 active ads - Ad text: Four award-winning fragrances. One that's meant to be your signature scent. Explore four Mini Body Mists in this discovery set, try them, layer them, and take them anywhere. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1522373852981955) ## Other beauty brands - [Dnd Gel](https://tryvolume.app/working/ads/dnd-gel.md): 4 live ads, longest 1,123 days - [lovejossyy](https://tryvolume.app/working/ads/lovejossyy.md): 4 live ads, longest 514 days - [UrbanSkinRx](https://tryvolume.app/working/ads/urbanskinrx.md): 3 live ads, longest 489 days - [BASK LA](https://tryvolume.app/working/ads/bask-la.md): 4 live ads, longest 460 days - [Bee-och Organics](https://tryvolume.app/working/ads/bee-och-organics.md): 5 live ads, longest 389 days - [Bumzzy Co](https://tryvolume.app/working/ads/bumzzy-co.md): 4 live ads, longest 382 days - [FORTE Series](https://tryvolume.app/working/ads/forte-series.md): 4 live ads, longest 380 days - [Wildfern](https://tryvolume.app/working/ads/wildfern.md): 5 live ads, longest 377 days ## See the creatives The Volume library shows SALT & STONE's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "SALT & STONE")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is SALT & STONE running on Facebook and Instagram?** 5 ads qualify this week: “To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation.” (other, 255 days); ““I'm actually mad about how much I love this product. Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want...” (testimonial, 255 days); “The best scent to ever exist ever in life” (testimonial, 208 days); “This always-sold-out set is back, now with our newest, most viral scent.” (unboxing, 185 days); “I've literally seen people get stopped on the street because of Salt & Stone, so I had to try the Discovery Set for myself.” (talking head, 51 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/salt-and-stone. **What is SALT & STONE's longest-running ad?** “To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation.”, a other (secretly filmed street compliments compilation) that has run 255 days in 5 versions. Meta Ad Library: https://www.facebook.com/ads/library/?id=1390644009045342 **What hooks does SALT & STONE use in its ads?** Its live ads open with “To the girl who said Salt & Stone's Body Mists work better than Hinge... I owe you a wedding invitation.”, ““I'm actually mad about how much I love this product. Saffron & Cedar is so good that I've changed my signature scent of 10+ years. I want...”, “The best scent to ever exist ever in life”, “This always-sold-out set is back, now with our newest, most viral scent.”. **Which other beauty brands have ads that are working?** Dnd Gel (4 live ads, longest 1,123 days), lovejossyy (4 live ads, longest 514 days), UrbanSkinRx (3 live ads, longest 489 days), BASK LA (4 live ads, longest 460 days), Bee-och Organics (5 live ads, longest 389 days). Every niche: https://tryvolume.app/working/ads. **How do I see SALT & STONE's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "SALT & STONE"). Your ad here and want it removed? Email support@tryvolume.app.