# PrettyLitter ads: what's working in its Facebook and Instagram ads, November 2026 Measured November 8, 2026 by Volume. https://tryvolume.app/working/ads/prettylitter PrettyLitter (family and pets, physical product) has 4 ads live in the Meta Ad Library that have run 14 days or more or been made in several versions, measured November 8, 2026. Its longest-running ad has run 148 days: “My secret to keeping the cat cabin selling fresh”. The ad types it repeats: talking head, product demo, testimonial. ## PrettyLitter's live ads, longest running first ### 1. “My secret to keeping the cat cabin selling fresh” - Type: Talking head. Format: Extreme environment odor test with typo hook - Running: 148 days. Reach: #8 by reach of PrettyLitter's 19 active ads - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1530575315084165) ### 2. “Wait, what? Wish I had this sooner 🤯” - Type: Product demo. Format: Free gift demo leads into core product - Running: 131 days. Reach: #1 by reach of PrettyLitter's 19 active ads - Ad text: Order our color-changing, health-monitoring cat litter today and receive our best-selling Honeycomb litter mat FREE with your purchase! - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2369307460264159) ### 3. “Your new favorite cat litter” - Type: Testimonial. Format: Anti-trend buyer shows disgusting old litter - Running: 98 days, 2 versions. Reach: #5 by reach of PrettyLitter's 19 active ads - Ad text: The best cats deserve the best litter. PrettyLitter is tough on odors, gentle on paws, and helps you keep tabs on your cat’s health. - [Meta Ad Library](https://www.facebook.com/ads/library/?id=2821932428189785) ### 4. “They want you to think clumping means better, but does this even clump?” - Type: Comparison. Format: Hidden costs of cheap competitor listicle - Running: 69 days, 2 versions. Reach: #2 by reach of PrettyLitter's 19 active ads - Ad text: What do cats really want in a litter? Daniel found out firsthand and color-changing, soft-on-paws PrettyLitter was born. 🐱 - [Meta Ad Library](https://www.facebook.com/ads/library/?id=1429013195797561) ## Other family and pets brands - [West Michigan K9](https://tryvolume.app/working/ads/west-michigan-k9.md): 3 live ads, longest 2,159 days - [The Mellow Dog](https://tryvolume.app/working/ads/the-mellow-dog.md): 5 live ads, longest 1,073 days - [Ivan Balabanov](https://tryvolume.app/working/ads/ivan-balabanov.md): 4 live ads, longest 1,054 days - [Baby Knits](https://tryvolume.app/working/ads/baby-knits.md): 5 live ads, longest 775 days - [Paco&Pepper](https://tryvolume.app/working/ads/paco-and-pepper.md): 4 live ads, longest 742 days - [Catalyst Pet Natural Litter](https://tryvolume.app/working/ads/catalyst-pet-natural-litter.md): 5 live ads, longest 539 days - [BestMoney Pet Insurance](https://tryvolume.app/working/ads/bestmoney-pet-insurance.md): 4 live ads, longest 537 days - [Strolee Baby](https://tryvolume.app/working/ads/strolee-baby.md): 5 live ads, longest 460 days ## See the creatives The Volume library shows PrettyLitter's ads with the creatives, plus the TikTok and Instagram posts beating their accounts' usual reach. Make your own version in the slideshow editor, or let your AI agent search it over MCP. The library comes with Volume Core and Pro, from $29.99 a month, and every plan starts with a 3-day free trial. Start a free trial: https://tryvolume.app/library Agents: add Volume's MCP server (https://app.tryvolume.app/api/mcp) and call `search_library(shelf: "ads", query: "PrettyLitter")`. ## How this is measured - Ads come from the Meta Ad Library: active in the US, and either running 14 days or more or made in 3 or more versions. Brands keep paying for ads that work, so how long an ad has run is the signal. - "Days running" counts from the ad's start date in the Meta Ad Library to the day this page was measured. "Versions" is how many variations of the same ad the brand made. - A brand gets its own page once 3 or more of its ads qualify. Each ad links to its page in the Meta Ad Library, where the creative itself can be seen. ## FAQ **What ads is PrettyLitter running on Facebook and Instagram?** 4 ads qualify this week: “My secret to keeping the cat cabin selling fresh” (talking head, 148 days); “Wait, what? Wish I had this sooner 🤯” (product demo, 131 days); “Your new favorite cat litter” (testimonial, 98 days); “They want you to think clumping means better, but does this even clump?” (comparison, 69 days). Each links to its Meta Ad Library page on https://tryvolume.app/working/ads/prettylitter. **What is PrettyLitter's longest-running ad?** “My secret to keeping the cat cabin selling fresh”, a talking head (extreme environment odor test with typo hook) that has run 148 days. Meta Ad Library: https://www.facebook.com/ads/library/?id=1530575315084165 **What hooks does PrettyLitter use in its ads?** Its live ads open with “My secret to keeping the cat cabin selling fresh”, “Wait, what? Wish I had this sooner 🤯”, “Your new favorite cat litter”, “They want you to think clumping means better, but does this even clump?”. **Which other family and pets brands have ads that are working?** West Michigan K9 (3 live ads, longest 2,159 days), The Mellow Dog (5 live ads, longest 1,073 days), Ivan Balabanov (4 live ads, longest 1,054 days), Baby Knits (5 live ads, longest 775 days), Paco&Pepper (4 live ads, longest 742 days). Every niche: https://tryvolume.app/working/ads. **How do I see PrettyLitter's ads myself?** Each ad on this page links to the Meta Ad Library, which shows the creative. The Volume library (https://tryvolume.app/library, with Core and Pro) shows them all in one place, and an AI agent with Volume's MCP can call search_library(shelf: "ads", query: "PrettyLitter"). Your ad here and want it removed? Email support@tryvolume.app.